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  • C3ai Driven to Succeed Robert Simons George Gonzalez 2018

    C3ai Driven to Succeed Robert Simons George Gonzalez 2018

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  • Burberry in 2014 Anita Elberse 2015

    Burberry in 2014 Anita Elberse 2015

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    Company Summary: Burberry is a luxury British heritage brand founded in 1856 by Thomas Burberry, a shirtmaker, which has since expanded into a luxury fashion group. Burberry has a reputation for quirky and distinctive design, with a particular focus on British design and a dedication to using local materials. In 2014, the Burberry Group was bought by LVMH for $2.2 billion, following a string of strategic partnerships that enabled Burberry to remain independent. In 2015,

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    The brand’s 2014 results have been disappointing for Burberry, which was founded in 1856 by Thomas Burberry, and has a rich and famous heritage. The “heritage” is not a term one often associates with fashion but Burberry is indeed a heritage brand. The brand was created to provide a British identity to the exotic clothes of the ‘British Raj’ (1858-1947). The ‘British Raj’, being very much an ‘Old-Egyptian’ phenomen

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    In the year 2014, Burberry experienced a boom in sales worldwide. The luxury brand Burberry posted a 31% year-on-year growth in the US, which was driven by the success of the Burberry flagship store in New York’s Bryant Park. The company reported a strong second quarter, in which net sales rose 36.5%, helped by a 41.2% jump in the premium fragrance business. What was the trend driving Burberry’s sales growth? resource At

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    In the third quarter of 2014, Burberry had a good quarter as it saw sales increase by 9.1%. The company reported a net income of £140.2 million, compared to £119.1 million in 2013. The results were also much better than analysts’ expected figures, which were for a net loss of £152.7 million. The good financial performance in the UK and in Europe, especially in France, was due to higher sales of fashion and leather goods, which more than offset a

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    Burberry in 2014 Anita Elberse 2015: How does Burberry’s use of digital and social media help in customer engagement and loyalty? Burberry is an iconic British luxury brand that specializes in accessories, including handbags, belts, shoes and gloves. The company’s logo is a red, white, and black monogram “B” with a leopard print pattern. Since 2010, Burberry has been managed by the British luxury congl

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    When Burberry’s parent company, The Woolmark Company, appointed me to a new role as its Chief Executive in 2014, I was thrilled to be part of such an innovative and growing company. My first challenge was to build a culture in which everyone was treated with the same respect and encouraged to be themselves, even in a rapidly changing world. The company had experienced a succession of successes since our founding in 1951 by two designers, Thomas Burberry and Christopher Shannon. By 2014,

  • Maersk Line B2B Social Media Zsolt Katona Miklos Sarvary 2014

    Maersk Line B2B Social Media Zsolt Katona Miklos Sarvary 2014

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    Zsolt Katona’s piece ‘A Few of My Thoughts on B2B Social Media’ is an excellent example of an influential social media campaign, specifically designed to connect B2B brands with prospects and existing customers. Katona is a successful B2B social media influencer with an impressive number of connections across 237 LinkedIn groups. His list of 1100 people is the most impressive and varied on LinkedIn’s B2B side. have a peek at this website Most of his connections work for leading brands in B2B

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    “Maersk Line B2B Social Media Strategies 2014” was a 2-day conference, held in Vienna in November 2014. Here are some of the main topics discussed in the conference, followed by a short essay about each: 1. Social Media Strategies for Business-to-Business Marketing: As many other industries, the marine industry faces a number of opportunities and threats when it comes to B2B marketing. The industry requires B2B businesses to market their products

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    B2B social media, particularly the so-called B2C2B, is rapidly transforming the B2B communication landscape in the maritime industry. For example, Maersk Line, a shipping company with over 400 branches worldwide, embarked on a B2B social media campaign aimed at increasing brand awareness, building relationships with customers and prospects, and gaining market share. Maersk Line’s strategy was to create a B2B Facebook page and a LinkedIn company page to reach out to its audience

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  • Facebook Confronts a Crisis of Trust William W George Amram Migdal

    Facebook Confronts a Crisis of Trust William W George Amram Migdal

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    Title: Facebook in the Era of Privacy: A Crisis of Trust This report discusses how the social media giant Facebook is grappling with the growing concerns around privacy and misinformation, and how they are attempting to navigate this situation. The report also covers some of the external and internal factors that have contributed to this crisis, and offers some potential solutions for addressing these issues. Premise The social media giant Facebook has been grappling with several internal and external challenges in the recent years, one of them being the public perception of

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    In 2019, Facebook suffered a major crisis of trust. The company had allegedly been complicit in the spread of fake news and disinformation, which in turn led to an increase in public anger, and ultimately the election of President Trump. In the immediate aftermath of this event, Facebook underwent a transformation. The company made several changes, including introducing new fact-checking and transparency measures. However, these changes did not resolve the underlying problem of fake news and disinformation. The true cause of this crisis was not solved by these measures.

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  • Luckin Coffee A CaffeineFueled Growth Ramon CasadesusMasanell Karen Elterman 2020

    Luckin Coffee A CaffeineFueled Growth Ramon CasadesusMasanell Karen Elterman 2020

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  • Managing serious interpersonal conflicts at ZaiT General part A Antonino Vaccaro Rosa Fioravante

    Managing serious interpersonal conflicts at ZaiT General part A Antonino Vaccaro Rosa Fioravante

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  • Busse Place Arthur I Segel Justin Ginsburgh Richard Kessler William J Poorvu 2009

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  • Oscar Oliver Brothers in Ukraine Managing Business in Wartime

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  • MX Player Content Strategy and Monetization of Indias Biggest Homegrown OTT Platform Santosh Patra Anushka Kulkarni

    MX Player Content Strategy and Monetization of Indias Biggest Homegrown OTT Platform Santosh Patra Anushka Kulkarni

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    MX Player is an Indian OTT platform owned by the Tiger Global group, which provides free and paid-for video content, entertainment and news. The platform was launched in 2013, initially with content from the Indian Film Industry, but today it provides an extensive content library of Hollywood, Bollywood, and regional content. The company is aiming to become the largest homegrown OTT platform in the world, and it has ambitious plans to invest $300m to $400m in the next two

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    1. Content Strategy: MX Player’s content strategy focuses on providing a wide variety of curated TV shows and movies in both regional and English languages. Including local content from South India, Bengali, Tamil, Telugu, Malayalam, Gujarati, Marathi, Punjabi, Kannada, Hindi and Oriya along with international content like Amazon Prime Video, Netflix, YouTube Premium, Gaana, Saavn, JioSaavn, Hungama and many more. As MX

    Case Study Solution

    “MX Player’s Content Strategy and Monetization have been a game-changer for the platform. see this As an Indian homegrown OTT platform, MX Player is facing a unique set of challenges. The market is saturated, but we’ve consistently maintained our position, and we are in a position to dominate.” MX Player Content Strategy: At MX Player, content strategy is an integral part of our overall strategy. We aim to create original content with a focus on genres like news, entertainment, sports

    Marketing Plan

    In this essay, I’ll present the marketing strategy and content strategy for a homegrown OTT platform called MX Player. The essay will focus on the key pillars of the strategy and how the content will be produced, curated, and promoted. The following topics will be covered: 1. Overview of the Market and Competition: MX Player is India’s biggest homegrown OTT platform, with more than 500 million users. The company’s platform is available in 200+ languages, and it has

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