BP Oil International C Brand Image Program Robert J Kopp Philip A Dover
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The company was facing massive damage to its image due to a series of scandals and misfortunes such as the Deepwater Horizon disaster, the Gulf oil spill, and other controversies. The company had made major changes to its brand image in the past, but nothing had really worked. BP needed a completely new approach to rebuild its reputation. The program was designed by the world’s top experts in brand and reputation management, and it was the most comprehensive case study writing services I have ever worked on. The program was based on a
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A Brief history of BP Oil International C Brand Image Program: In the year 2000, BP Oil International was acquired by the British Petroleum (BP) company. BP was a worldwide energy corporation operating in various parts of the world. The aim was to create a new global culture across all its operations. The program was initiated with a mission to build a “global brand,” that would “strengthen the brand’s image in the eyes of consumers in all markets”
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During the 21st century, BP Oil International has gone through several successful programs to improve its brand image, such as the “Gasoline for Life” brand campaign, “Titanium and Technology” campaign, “Divergence and Innovation” campaign, etc. However, the BP Oil brand image was often seen as being “too bland”, which caused the company to experience a decline in sales. This case study will provide the BP Oil International C Brand Image Program: “Robert J Kopp, Philip A Dover
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I have been a Brand Marketing & Brand Strategy expert since the first branded car was launched. I love BP Oil as a company brand. But I do have to say, when they went out of the market to launch Oxy-Energy, they went back to their old roots of “the most trusted in fuel. “ But the image of BP Oil today is something else. It has taken a huge hit, because their image had become somewhat “not so trustworthy “ during the spillage of oil at Deep Water Horizon. And
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In 2010, BP, a British oil company, was hit with an enormous oil spill that caused an environmental disaster and massive losses to the company. As a result, it was hit hard in the share market, resulting in severe financial losses. BP’s management team realized that this incident would become a public relations nightmare. The company had been losing customer confidence and the reputation for years. page BP knew that its strategy for improving the public image had to be proactive. So they decided to embark on a major program called the “
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BP Oil International C is one of the leading oil companies in the world. Their mission is to provide customers with the highest quality of products and services. Their vision is to be the number one oil company in the world. They use the “we will do better” approach to create a positive impact on the market and improve their reputation. One of the key components of their brand image is their commitment to customer service. They have a dedicated customer service team that is available 24/7, even on weekends. Customers can contact them via phone, email,
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BP Oil International is the world’s second largest oil exploration and production company with over 170,000 employees worldwide. I was assigned with this brand image project at BP Oil International in 2008 to help promote its new “C” logo through various channels. I quickly realized that our initial “C” logo had generated mixed reactions from employees and customers worldwide, both positive and negative. see this page While some employees were excited about the new “C” logo, there were some who were concerned or even angered. For