Category: Stanford University Case Solutions

Hansson Private Label Inc Evaluating an Investment in Expansion Brief Case Erik Stafford Joel L Heilprin Jeffrey DeVolder 2009

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As Hansson Private Label Inc moves into the US market, its managing director, Erik Stafford, is evaluating his investment in expansion with five companies to gain insights. Apart from his analysis, Mr Stafford has written: To gain insights on the current US market, he visited two companies — Nordic Natural Foods and Spice Village — and reviewed their products and supply chains. Both companies focus on natural and organic foods and their brands are widely distributed in US stores and online. I can only paraphrase the

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One of the most vexing problems I often find myself in is deciding whether to enter into an expansion or expansion in existing product lines. This decision is especially challenging when a company’s current position is strong but a “new” product line is being developed. While most of my work has been in expanding our existing product lines, expanding into a new product category presents a unique set of challenges. Such is the case for Hansson Private Label Inc. In 1999, Hansson had developed a successful business from its first product line,

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– a 10-year plan (2004-2014) – cautious growth model for 2005-2007 – expansion in the first half of 2008 – projected sales 15% in 2010 (2008 sales $250 million, 2010 sales target 300 million) – 20% profit increase in 2010 (2008 profit $10 million, 201

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Hansson Private Label Inc was founded in 1991. I was hired as their marketing director in 1997. We moved the business from Sweden to the USA in 2002. Since then the company has grown exponentially, and today it employs 75 people in two locations. We have a great brand identity but no distribution channels. go to this web-site I started this case study brief after I had spent a few months at Hansson, visiting their facilities, sales, management, and marketing. I then came up with a list of

Brand Positioning Statements Ronald T Wilcox Gerry Yemen 2012

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