Prajiv Farm Solutions Fodder ValueChain Interventions for Profitability Nisha Bharti Sushant Malik Akash Mondal
PESTEL Analysis
In the beginning, Prajiv Farm Solutions was a fledgling fodder manufacturing firm in Punjab, India. It was born out of a simple problem — the inability to meet the growing demand for organic fodder across the country. With a team of committed employees and a clear-eyed business strategy, Prajiv Farm Solutions has emerged as a trusted partner for fodder needs across the entire valuechain. The first step in the valuechain intervention by Prajiv Farm Solutions was to understand the market
VRIO Analysis
The fodder sector is a significant contributor to the Indian economy. India consumes nearly 20% of the world’s fodder, and the sector is one of the largest employment generators in India. It contributes an estimated USD 41 billion to the Indian economy. Despite this massive market, the fodder sector is not fully utilised, leading to huge wastage, wasteful and inefficient use of inputs, lack of proper markets and price discrimination. The sector is facing several challenges such as high cost of inputs
Marketing Plan
Nisha Bharti is an 18-year old student pursuing B.Com from St.Xavier’s College, Kolkata. Sushant Malik is a budding researcher pursuing PhD at the School of Agriculture, JNU, New Delhi. They are a team that worked together under Professor Pradeep Kumar’s mentorship to develop an innovative fodder valuechain intervention model for small-scale farmers in rural West Bengal. Problem Statement: There is a severe
Alternatives
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Evaluation of Alternatives
“In today’s competitive market scenario, the fodder industry has been one of the major drivers of agricultural growth in India. click this However, the major challenges faced by the fodder industry are inadequate production, loss of productivity, unavailability of fodder, poor quality fodder, and lack of profitability. Innovations are required to make fodder production profitable and profitable to farmers. Prajiv Farm Solutions has designed an intervention in the form of Fodder ValueChain for profit
Financial Analysis
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Porters Model Analysis
[s of farms and fields with bamboo fencing around it] In my childhood, I would go to see my grandfather in the fields. He used to farm bamboo and raise bulls, and we would help him in various activities. He taught us that bamboo is a low-cost source of protein and fodder for our livestock. As a child, I loved the smell of bamboo and the way the bulls roamed around the fields. When I joined Pra