Tsingtao Brewery Digital Transformation Road to Lighthouse Factory Han Li Haoran Shi Yuner Zhang Yan Yang Xinrui Deng Li Zhang
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I have been working for Tsingtao Brewery, one of the most famous Chinese beer brands, for a year now. I’m the head of marketing department. Since we entered the digital marketing era, our business has also shifted. We have realized that the growth of our business has been in the digital realm. Hence, we have to transform our business to a digital-first company. We have set the path for transformation with the help of the digital strategy that we developed. Let me tell you about some of the transformative measures that we have
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At Tsingtao Brewery, we are excited to start the Digital Transformation Road. It will bring new opportunities and challenges, so we are excited about the future and the opportunity to make a real difference. We want to improve efficiency, reduce waste, and develop new digital products to meet the needs of consumers. my explanation Tsingtao was founded in 1869 in Xi’an, China. visit The name comes from the 14th century Tang dynasty. At the time, China was undergoing great changes, and Xi’
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“Having launched our own digital transformation roadmap and working closely with Huawei, we are delighted to see Tsingtao’s first digital lighthouse factory, Lighthouse Factory Han Li Haoran, achieve success in our ‘Digital Transformation at the Factory’ programme. Digital transformation is essential to remain competitive and we are excited to see our factory leading the charge in the digitalisation of production. We have achieved several key milestones along the way, starting with our digitalisation of supply chain processes, which enabled us to reduce lead times by
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“Tsingtao Brewery Digital Transformation Road to Lighthouse Factory, where we have created a new brand for the company, based on digital innovation, and introduced the most popular brands of Tsingtao in the country, we aim to create value for our consumers, expand our business, and maintain our market leadership position. This project involves the transformation of the company’s traditional processes and business models to drive the digital transformation. One of the first steps in our digital transformation journey was to develop a new digital infrastructure platform. The platform had to have
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Digital transformation is a journey. It is a gradual process that requires effort, adaptation, and commitment. But if the road was treacherous, there was an Lighthouse factory named Tsingtao Brewery. Han Li Haoran Shi Yuner Zhang Yan Yang Xinrui Deng Li Zhang, two students of the 2021 batch at Tsinghua University, are leading this path. Tsingtao Brewery was founded in the 19th century. In the 21st century
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– Digital Marketing and Web Design – Innovative Use of Social Media – Lean Management I started by researching and identifying a new digital marketing and web design approach for the brewery. We wanted to focus on a customer experience, one that could appeal to a new generation of customers who want to see a brewery as an experience rather than a mere product. The new approach focused on engagement and community building, not just selling beer and promoting brand awareness. Innovative use of social media was key.
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The company is a brewery founded in 1938 in Nanning, Guangxi. I visited a new brewery factory opened at the end of 2019 in Lishui, China. The 12,000m2 factory is equipped with cutting-edge equipment. The old factory had been closed since 2005 and the new factory was completed two years later. The factory is equipped with modern facilities and high-tech production equipment to produce 45,000 bottles of 2