BYJUS The Blue Ocean Strategy Kushagra Sharan Anubha Shekhar Sinha
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In today’s world of globalisation and technological advancement, businesses are facing more competition, increasing pressure to innovate and expand into new markets. But how does one navigate these challenges effectively? How does one stay ahead of the curve and create a blue ocean strategy? Byjus is a popular education platform which provides affordable online courses for higher education in India. However, to sustain growth and thrive in the new economy, Byjus has to create a blue ocean strategy. Byjus can create a blue ocean strategy in 4 ways:
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1. BYJUS, a leading homestay and hospitality management portal started by the pioneering team of IIT Kanpur, launched in the month of September. 2. Apart from their primary business (hosting homestay guests), the team at BYJUS has identified the opportunity to leverage the hospitality and travel industry. 3. This strategy is called “The Blue Ocean Strategy” and it aims to tap into existing unused assets that is available for exploitation. 4. Here are some of the exciting elements in BYJUS
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In recent years, Blue Ocean Strategy is a highly effective business strategy that can help businesses in creating an ‘underdog’ position in the market and gain an edge over their competitors. BYJUS is an Indian educational consultancy firm that operates in the global market. This case study presents the company’s journey, approach, and impact on their market. recommended you read BYJUS has been in the market for more than 8 years. As an online educational platform, it offers online classes for various undergraduate and postgraduate programs like engineering, management, computer
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BYJUS THE BLUE OCEAN STRATEGY – WELL THAT’S AN OVERHAUL I, Anubha Shekhar, have been an engineer at BYJUS for a little over a year now. I don’t claim to be a techie, but I have a degree in computer science, and have been in my current position for over three years. At BYJUS, I have learned a lot about software development. One thing that is quite apparent to me, however, is BYJUS’ ‘blue
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“The BYJUS The Blue Ocean Strategy is an innovative approach to business, based on a set of principles that allow BYJUS to grow and develop a new category of education service. BYJUS is an online platform that offers online learning and tutoring services, providing students with flexible learning and tutoring options to meet their needs. The Blue Ocean Strategy involves a radical departure from the traditional approach to business. It involves the development of entirely new marketplaces, creating products or services that are unavailable, or not available, in the current marketplace
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“Knowing your potential is an important and valuable lesson you must learn before you launch your marketing initiative. It helps you to make informed decisions, develop strategy and budget accordingly. try this web-site The ‘Blue Ocean’ is an apt example to illustrate this,” says Kushagra Sharan, Co-Founder, BYJUS. It is a term coined by a renowned economist, Professor Joseph Stiglitz, to describe the unconventional business approach, whereby one launches a new market with a unique product offering in the absence of compet
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What is Blue Ocean Strategy? Blue Ocean Strategy refers to the concept of going beyond what customers already know, love or expect from your company’s offering. This is because customers are always looking for new and innovative things to offer them and this is the most profitable area. It is also the most difficult area to disrupt. In other words, Blue Ocean Strategy aims to create a gap in the market that is not available, offering an innovative service or product that customers haven’t even thought of yet. In a world of commoditized products, Blue