Luckin Coffee A CaffeineFueled Growth Ramon CasadesusMasanell Karen Elterman 2020
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“A CaffeineFueled Growth: Luckin Coffee” by Ramon Casadesus, Masanell Karen Elterman is an exemplary case study, with an attention-grabbing title, that provides a valuable lesson in business growth strategy. Luckin Coffee: A CaffeineFueled Growth 1) Start-up phase: As a start-up, the company faced significant challenges such as low market penetration, limited resources, and unclear business strategies
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This essay will provide a detailed marketing plan and strategies that helped Luckin Coffee to achieve an unprecedented success since its establishment in 2017. The plan was designed to guide any company, whether in business, in industry, or in other sectors, to develop successful initiatives in their respective fields. Chapter 1: Market analysis The coffee industry has been witnessing high growth over the years. In the United States, the global market for coffee is estimated to be worth over $120 billion, with demand
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“Fast food companies and coffee chains have been making headlines these days. However, Luckin Coffee, a Chinese coffee chain with a strong focus on providing fast and affordable coffee services, seems to be on the rise. As of this writing, the company’s shares are up by 400% in the last year.” To support my opinion, I’ll share what I think makes Luckin Coffee a standout and potential “unicorn” in the fast-casual coffee industry. more information First, Luckin’
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In Luckin Coffee, we’ve seen a dramatic turnaround over the last few years. Before we get started, let’s look at some quick facts: – Our coffee roasts and brewing technology have helped us increase the speed and efficiency of coffee sourcing, reducing wasted time and resources. – We’ve reduced our coffee sourcing time and costs by a third, from 12 days to 7. – By investing in its supply chain, we’ve reduced inventory turns from 3.4 to
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In October 2018, Luckin Coffee became the first Chinese coffee chain to offer a premium drink, a signature coffee blend. The coffee was an immediate hit with customers, thanks to its innovative blend of two roasting processes – dry and wet grind. It also impressed investors and traders, who pushed its share price to 62.10 RMB, and valued it at $10 billion. Luckin’s growth was not limited to its successful coffee blends. As its
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Luckin Coffee, a Chinese coffee chain with only 50 outlets, reported 7% growth for the year 2019. In its first quarter, it added 43 new outlets in Shanghai and Hangzhou. Luckin has over 500 cafes in operation, and its coffee is sold at a premium compared to the local coffee culture. The company plans to open 400 more outlets by the end of 2020. Section: Management Strategies