Viacom18 Creating a Sustainable Streaming OTT Business in India Mohanbir Sawhney Debutta Choudhury
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The global market for television shows and movies has been expanding rapidly over the years. Streaming OTT platforms, such as Netflix, Amazon Prime, and Hotstar, have also been on a tear to reach millions of consumers globally. Viacom18, one of India’s largest media groups, aims to take its streaming services to the next level by becoming a leading OTT content provider in the country. By focusing on local content and partnerships with talent, Viacom18 aims to create a sustainable streaming O
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Critically evaluate the approach, implementation and outcomes of Viacom18’s strategy for scaling up their video streaming business in India and address the following questions: 1. What is Viacom18’s current revenue model, and how has it evolved over time? 2. How has the streaming market in India been shaping up in terms of growth, competition, and consumer behavior? 3. What are the challenges and opportunities that Viacom18 is facing in their streaming efforts, including pricing and content distribution? 4. How
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Viacom18 is an Indian media conglomerate, which is currently one of the most prominent OTT players in the country. The company has its subsidiaries, such as MTV Networks India, Viacom18 Movies, Viacom18 Music, and Viacom18 Studios, which is responsible for producing original content for the company’s streaming services. Viacom18 is a top player in the country and has an aggressive plan to expand its OTT business globally. case solution In this case study, we will dive into how Viacom
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In the present scenario, a lot of businesses have shifted their focus to the digital frontier. Streaming OTTs such as Netflix, Amazon Prime Video, and Disney+Hotstar are rapidly growing in the market. However, the Indian media and entertainment industry has also witnessed a transformation. In 2016, the Indian government enacted the Broadcasting Act, allowing private streaming OTT platforms to operate without a broadcast license. This decision led to the entry of Viacom18, a top-tier Indian media conglomerate,
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Viacom18 is one of the largest multinational networks in the world, with more than 20 brands and a reach of around 465 million TV households in the world. Viacom18 is India’s leading multi-platform entertainment company that brings to viewers a diverse set of content across TV, mobile, digital, social, OTT, music, and live events. Viacom18’s flagship properties, MTV, CSI, Nickelodeon, Comedy Central, VH1, Logo,
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Viacom18 Creating a Sustainable Streaming OTT Business in India Mohanbir Sawhney Debutta Choudhury As the video industry in India is growing at a breakneck pace, we need to explore new business opportunities. Viacom18 has already started creating a sustainable streaming OTT business. In my view, here are some strategies that they can implement: 1. visit this site Be proactive: Viacom18 is ahead of the curve when it comes to the OTT business in India. They
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“As the market leader in Indian pay-TV, Viacom18 needs to be careful about how it expands its OTT services. As the digital landscape grows and evolves rapidly, the new OTT platforms, such as Amazon Prime Video, Hotstar, JioCinema, and Gaana, pose new competition for the TV and movie streaming giants, including Netflix. However, Viacom18’s digital strategy is not yet well-defined, and the company lacks critical information about potential customers and the overall market landscape. “Viacom1
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I am pleased to present my paper on Viacom18 Creating a Sustainable Streaming OTT Business in India. I am the world’s top expert case study writer, and I would like to share with you the insights and experience that I gained during the process of writing this paper. In the first section, I will give you my personal perspective on the problem that Viacom18 is trying to solve with its Streaming OTT business. In the second section, I will analyze the challenges that Viacom18 is facing and discuss some potential solutions