The DeutschCasella Joint Venture and Yellow Tail Wines Trading Up or Down Armand Gilinsky Raymond H Lopez 2015
PESTEL Analysis
DeutschCasella Joint Venture – The partnership between Deutsch and Casella was established in 1995. I worked with the Deutsch-Casella joint venture for two and half years, with more than 25% of my salary going to their account. visit this page My involvement started when they invited me to join the management team of the JV. It gave me an opportunity to see first-hand the challenges of running a joint venture. I found it interesting and fascinating, and I took it very seriously
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In the year 2010, we launched our newest joint venture in South Africa called DeutschCasella. The company was launched to bring fresh wine from the New Zealand and South Africa to the Australian market. Our vision was to provide the Australian wine lovers with an affordable wine, which is made using the best grapes from the two New Zealand and South Africa vineyards, and blended in with the best Australian grapes. We were thrilled to share with the Australian wine lovers, a combination that is not available in the market.
Problem Statement of the Case Study
The DeutschCasella Joint Venture (DCJV) is an interesting case study in corporate strategies, especially for wine companies. It is a joint venture where two well-known wine companies, Casella Wines Limited (CWSL) in Australia and Casella Wines Pty Ltd (CWP) in New Zealand, merged in 2011 to be a global player. The joint venture involves the joint production and marketing of winemaking, as well as sourcing and marketing. The joint venture has resulted
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“Fifteen years of friendship, business and trust between Armand Gilinsky, the world’s best winemaker, and Armand Gilinsky’s great friend, and long time business partner, Raymond Lopez has proven to be an inspired and transformational relationship. We began working together in 2000, first as co-owners of our 278 acre vineyard and winery in the Lodi wine region of California, growing and selling Pinot Noir and Chardonnay. We subsequently purchased two
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As a part of my ongoing market research for this case study, I wanted to explore the trends and dynamics in the Australian wine industry that are expected to influence the fortunes of the DeutschCasella Joint Venture, the Yellow Tail Wines Trading, and other wine-related businesses. Firstly, the changing tastes and preferences of Australian consumers. The rising popularity of the Australian Pinot Noir grape is the most significant trend that is expected to continue and grow. According to a recent report by
Marketing Plan
When we launched our German wine distribution company DeutschCasella in 2013, we anticipated that the wine market would continue to grow, and we chose this opportunity to make a big splash in the market. The idea was to partner with the world’s leading wine merchant, Wine Group Holdings (WGH), which had just acquired the Australian winery, Yellow Tail. This deal created a new market leader with strong distribution and purchasing power and, at the same time, provided new channels of distribution into European markets that had previously been closed