WataBurger Aiming for Growth in a VUCA Environment Navaneetha Krishnan S Ashwin J Baliga Mohit Maurya Vijaya Sunder M 2023
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In a fast-changing VUCA (Volatile, Uncertain, Complex, and Ambiguous) environment, food is a business that must be constantly adapting to customer preferences and the latest technology trends. At WataBurger, a company specializing in plant-based burgers, the team has been constantly working towards staying relevant and making an impact in this fast-evolving market. The company was founded in 2015 by Navaneetha Krishnan, who had experience in food technology and supply chain management before starting
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In 2021, the world’s top-performing marketing agency, Bazaar Ventures, had set out to transform food brands into a vibrant business. The agency’s vision was to create a vibrant ecosystem that helped food brands stand out and drive revenue, and this goal was met by WataBurger. WataBurger, known for its unique burgers, is a food brand that offers burgers that are not just delicious but also healthy and gluten-free. Its
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WataBurger is a fast-casual restaurant chain serving burgers in Vancouver. I’ve eaten their burgers at several locations in Metro Vancouver and have been impressed with their burgers’ taste, texture, and portions. sites However, the company is facing some challenges that could threaten its growth in the upcoming years. WataBurger’s strategic objective is to expand their reach by adding at least 20 new locations in Metro Vancouver in the next three years. They currently have 20 locations in Metro Vancouver and
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In a world reeling with the effects of COVID-19, the food service industry has been heavily impacted. Businesses have been forced to close their doors and lay off their workforce, leading to a loss of revenue and a severe slowdown in growth. However, a few have emerged as innovative and successful, leading the way to the future. These include WataBurger, a fast-casual chain that offers a diverse range of burgers, buns, fries, and shakes, in an eco-friendly, zero-waste,
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WataBurger was established in the year 2015 as a fast food restaurant chain offering fast food burgers. The brand had an exceptional product offering, unique food, healthy and fresh ingredients at an affordable price. However, the unforeseen events led to challenging times. In the year 2020, the pandemic spread rapidly and the government imposed restrictions on the operations of businesses. WataBurger had to adjust its operations, but the business remained a loss-maker for most of the period. In 2
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WataBurger, the burger joint that I had been to earlier, had become a part of my childhood memory. I grew up with my parents ordering it at least 3-4 times a week. It has been over 3 years since I last went there. WataBurger’s success can be attributed to its unique branding, great ambiance, and excellent customer service. This was evident when I visited the newly opened outlet in Mumbai’s Bandra-Kurla Complex (BKC). The ambiance was very cool, the
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In these turbulent times, businesses are grappling with the challenges of Volatile, Uncertain, Complex and Ambiguous (VUCA) environments. The COVID-19 pandemic has forced every company to confront uncharted territory. The pace of change is unprecedented, creating disruption, uncertainty, and uncertainty in the organization. Organizations have to think about how they can navigate through these turbulent waters. In my case, my startup, WataBurger, is aiming for growth and diversification by entering the fast