Spreading its Wings Jollibee Foods Corporations Quest for Growth Lai Si TsuiAuch Kai Hui Shevonne Lim Yingling Vicky Lua
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1. Research and Analysis – In depth study of Jollibee’s strategy, its goals, market potential, current and expected future sales trends, and strategic advantages. – Detailed analysis of key competitors, their strengths, weaknesses, and how Jollibee can differentiate itself. – An in-depth examination of the growth opportunity, market opportunities, potential strategic opportunities, and the potential market shares of Jollibee. – In-depth study of the management team’s approach to
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Spreading its Wings Jollibee Foods Corp, also known as Jollibee or simply Jollibee, is the largest fast-food chain in Southeast Asia. This corporation operates over 2,500 Jollibee restaurants in more than 60 countries worldwide. The company started its operations in the Philippines in 1995, and in just 25 years, Jollibee has become the largest Filipino chain. Jollibee’s
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I worked for Jollibee Foods Corporation, one of the biggest and most successful food companies in the Philippines, over a 4 year span. As a product development specialist, I managed a diverse team of designers, engineers, and technologists in the creation of new products. We worked with various departments to identify customer needs and preferences, creating detailed business plans, and implementing feasibility studies. In Lai Si TsuiAuch Kai Hui Shevonne Lim Yingling Vicky Lua I remember the excitement of bringing
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When Jollibee Foods Corporation announced its intention to expand from Manila to Cebu in 2012, it didn’t quite make sense to many people. It was a decision that would not have been possible just a few years ago, when the company’s core business was concentrated in the capital city. Cebu was not even on the company’s radar, as far as its expansion plans were concerned. But as its growth story shows, Jollibee has proven that a new chapter in life can be written for
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“Spreading its Wings is an ambitious project for Jollibee Foods to gain a foothold in the Thai market. The chain is already present in over 7,000 outlets worldwide and looking to make an impact in the lucrative Thai market. However, with a presence of over 2,600 outlets globally, Jollibee may not have been in a position to expand too fast in the Thai market, especially given the competitive landscape. According to Jollibee CEO