redBus Art and Science of Product Management Amit Nigam Shankhadeep Banerjee 2023
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Redbus, an online bus ticketing platform, is currently experiencing unprecedented growth, owing to their exceptional customer service and their comprehensive product offering. They started from zero to become one of India’s most popular transportation services within 20 years of its inception, thanks to their skilled product managers. One reason for this success is their deep understanding of their customers’ needs and interests. In addition, they have a dedicated team of product managers who are constantly seeking new ways to improve the experience for their customers. This has led to
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RedBus is one of the leading travel and logistics platforms globally. They have a product management team that is constantly pushing the boundaries of what is possible in eCommerce. As an Artificial Intelligence (AI) product manager, I was part of this team and I have had the opportunity to work on cutting-edge projects that have been instrumental in our growth and success. RedBus’ Art and Science of Product Management The journey of a product manager in any company is a continuous learning experience, and I believe the AI product management team at RedBus is
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In our organization we have implemented the Art and Science of Product Management (redBus) methodology, which has yielded remarkable results in the last two years. This methodology involves research, ideation, prototyping, experimentation, and optimization, leading to the delivery of high-quality products with an efficient customer experience. Firstly, the redBus methodology involves researching and analyzing the product market, customer needs, pain points, and trends. This research helps in identifying gaps in the existing product offering, and this gap analysis helps in identifying
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In the past, product management has been often overlooked in terms of importance and strategic importance of organizations, and for some of us it remains an afterthought. In today’s scenario, this lack of significance is becoming a big barrier in terms of product success. In the recent past, redBus has emerged as one of the leading names in the travel industry, offering affordable and user-friendly travel solutions that are both innovative and cost-effective. However, the road to the success of redBus began with the product management journey that began by
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RedBus is an Indian traveling agency that owns over 6,000+ buses. It’s a highly regarded company that has been serving the Indian population with reliable, efficient, and safe bus services since the year 2007. As per the recent report from TAM, RedBus is now the third-largest travel bus operator in India. RedBus is known for their unique service offerings that cater to the diverse needs of their passengers. harvard case solution One of the key factors behind the company’s success is the use of Art and Science of
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I have been following the ‘Art and Science of Product Management’ by Amit Nigam and Shankhadeep Banerjee, two veterans in the product management space, for quite some time. Their book is available for purchase on Amazon India, and has been a go-to reference for me since its launch in May, 2021. It is a comprehensive, practical and informative book that covers many aspects of product management from the lens of two of the brightest minds in the industry. In fact, the book is a ‘must-