Category: Ivey Business School Case Studies

  • Majid Al Futtaim Adapting the Shopping Mall Antonio Moreno Gamze Yucaoglu 2023

    Majid Al Futtaim Adapting the Shopping Mall Antonio Moreno Gamze Yucaoglu 2023

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    This article highlights the efforts of Majid Al Futtaim (MAF), the retail and shopping arm of the UAE-based Meraas, as they continue to evolve their shopping experiences through the adaptation of shopping malls. MAF’s approach is to ensure that the shopping malls remain attractive, dynamic, and engaging while still aligning with their brand values and unique experiences for their customers. Here’s a snippet of the article: – “The Future of Retail in the Middle East: A

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    “Majid Al Futtaim has an impressive 163 retail properties in key global cities and malls. look at here now It has also recently opened two new branches. Majid Al Futtaim has managed to adapt to the challenging retail market by expanding into the food and beverage space in partnership with META Group. This partnership allows them to extend their reach beyond the traditional retail sector. In India, Majid Al Futtaim operates multiple malls under a partnership with Lifestyle Retailer Food and Bever

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    “For us to be successful, we need to adapt and innovate. The retail industry has been disrupted by e-commerce. The future lies in omnichannel retailing, which combines physical and digital channels into a single customer experience. Mall-focused shopping experiences will have to change to adapt to this new normal.” But we need more than innovation and a new approach to our retail experiences. We need to adapt our business model to the changing consumer preferences and expectations. anchor We have seen a shift in consumer behavior, from traditional

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    In 2020, I was lucky enough to participate in the inauguration of one of the biggest and most successful malls in the UAE – City Center. I walked through the mall for the first time, and was amazed by the grandeur, the variety of shopping options, and the beautiful outdoor plazas. Little did I know, this experience would provide me with invaluable insights into the future of retail and shopping. The shopping mall in question is part of the Majid Al Futtaim family,

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  • Some Thoughts on Business Plans Note William A Sahlman 1996

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  • Access Health CT Marketing Affordable Care B John A Quelch Emily C Boudreau 2016

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  • SmartPik Pikolins Smart Mattress Javier Zamora Josep Tapies Xavier Costa Ana Maria Vilet Isaac Sastre Boquet

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  • Prada To IPO or Not to IPO That Is the Question Stephen Sapp 2012

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  • Nike vs New Balance Trade Policy in Global Value Chains Simon Brodeur Ari Van Assche 2014

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    I have been working in this industry for the last 20 years. I have seen how a single mistake could mean the downfall of a business. So I am excited to launch this new energy drink called Urzza. My personal experience is that it will be the perfect blend of nature, taste, health and happiness. We have already identified the target customers, which are young, trendy, health-conscious and socially conscious. For retailers, it can be the perfect product to grab the market. It is a perfect product for schools

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    In the world of the energy drink industry, Urzza stands out because of the brand’s unique story. In 2016, Ritu Mehta and Robin Singh launched Urzza as a new energy drink. Urzza is a fusion of two Hindu words. site here Urdu means energy, and zuza means sweet. Thus, Urzza is defined as a delicious and refreshing drink that helps with energy and sweetness. The name Urzza is unique as the two words do not usually appear together in the same sentence. The