Category: Ivey Business School Case Studies

Alibabas DingTalk Designing a Digital Platform HBS Authors 2023

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Alibaba Group is the world’s largest e-commerce company and DingTalk is an essential part of its business model. The product (DingTalk) was launched at HBS in December 2015 and since then, Alibaba has spent over 1.5 billion Yuan on developing DingTalk. The development of DingTalk has followed a pattern in the past years, starting with an idea and a plan, leading to execution, and then testing and refining the product. This has been a typical journey of innov

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The Happy Turtle Womanpreneur Circular Economy Prabhjot Kaur Jyotsna Bhatnagar 2022

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Jan Swartz Steering Princess Cruises Through the COVID19 Crisis Boris Groysberg Michael Norris 2020

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RGA Corporate Venture Studio vs Accelerator Andy Wu Grant Son Aastha Thakkar 2018

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Elite Hypermarket The Puffs Predicament Mukesh Govind Kharat Naimesh Tungare Devendranath Jha

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The Walt Disney Company Theme Parks Rory McDonald Allison Mnookin Iuliana Mogosanu 2019

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Dabur India Managing Brand Image amid a PR Crisis Abroad Ujjal Mukherjee

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SAP and Cloud Computing 2012 Beyond Robert A Burgelman JeanBernard Rolland 2013

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