MeituanDianping From Startup to Tech Giant Wee Kiat Lim Boon Siong Neo 2017
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I was not sure what I was getting into when I read the news article about the demise of WeChat and the rise of MeituanDianping. I had no clue who this WeChat-savvy company was, let alone MeituanDianping, the biggest online food ordering service in China. However, I was intrigued. So I decided to research them online and, lo and behold, there was a great article by Yusuf Mehdi in Business Insider. I eagerly clicked to read the article. After I finished
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I had the chance to attend a webinar recently called “Startup to Tech Giant”. It was an excellent experience. As I learned more about startups, MeituanDianping caught my attention. How did MeituanDianping start and grow from a small startup into a huge company? Start with the “Why?” MeituanDianping, which is now one of China’s largest tech companies, was founded in 2010 by Wee Kiat Lim (Wek) in Beijing. Lim graduated from
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“MeituanDianping is the e-commerce giant in China. When I was studying in MBA program in 2014, I was fascinated by MeituanDianping. It is a very successful e-commerce company founded by Mei Wei, the first female CEO of Tencent. Mei Wei was originally employed at Tongle, a startup that developed social networking platform “Jump” (“Gou” in Mandarin). During my coursework, I have gained several insights about this company. Mei Wei was originally an
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In a world where every company tries to grow at any cost, this is the story of MeituanDianping’s (“DinPing”) journey from a startup to a global tech giant in a relatively short time frame. In this chapter, I will describe how MeituanDianping went from its humble beginnings to being the top food delivery service in the world. The story began with two Chinese brothers, Kaiyuan Sun and Liushi Song. In 2011, Kaiyuan was a post
Problem Statement of the Case Study
MeituanDianping, formerly known as Meituan Dianping, is a Chinese online food ordering and delivery platform that was founded in 2010. In 2014, it merged with Chinese food delivery service 360 Saojiand started operations in the U.S. In 2016, it was acquired by an unnamed investor group led by Tencent Holdings for $910 million USD. The company is listed on the Hong Kong Stock Exchange and is the leading provider of online food ordering
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MeituanDianping is an online food ordering and delivery platform with over 100 million registered users. In the year 2013, MeituanDianping was known as Dianping.com. More hints In that year, MeituanDianping acquired China’s leading food delivery startup MoneyOn (formerly known as Foodpanda) for an undisclosed sum. This move proved MeituanDianping’s strategy to develop its technology for faster growth and scale. The acquisition of MoneyOn accelerated Me
Marketing Plan
MeituanDianping (MDP) is a Chinese peer-to-peer marketplace and food delivery service with a massive scale and extensive services. MDP, founded in 2015 by 26-year-old former Google employee Wee Kiat Lim Boon Siong Neo, started off as a P2P marketplace for users to rent out spare room and couches to travellers. MDP grew to become one of the top three food delivery services in China, with 620,000 active users,
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Wee Kiat Lim Boon Siong Neo (2017) “How MeituanDianping’s Bold Strategic Plan Became One of the Most Profitable Startups in the World.” Harvard Business Review. August 16, 2017. Accessed August 16, 2017. https://hbr.org/2017/08/how-meituandianpings-bold-strategic-plan-became-one-of-the-most