The Creative Industries Managing Products and Product Portfolios Module Note Anita Elberse
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In a creative industry, product managers have to manage their teams’ skills, knowledge, and expectations. As a result, the product manager has the ability to manage an organization’s portfolio of creative outputs and products, including visual arts, films, books, music, websites, and many more. As such, the product manager has to work in a multi-disciplinary team to manage the creative output effectively. To make matters worse, the industry changes quickly, with constant innovation, demand for new content, and changes in market trends. To
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Title: Strategic Management Topic: Managing Marketing and Sales Title: Management and Strategy Topic: Managing Risk and Finance Topic: Management and Stakeholders Topic: Managing Change and Organizational Learning Section: SWOT Analysis Slide: Slide: Marketing and Sales Slide: Finance and Risk Management Slide: Stakeholders and Organizational Learning
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Creative industries offer endless possibilities and endless benefits to clients, but also face numerous challenges. These industries require managing creativity within the team, in a way that helps drive the organization’s objectives. With this, managing creativity and product portfolios becomes crucial. In my note on “Managing Products and Product Portfolios”, I will provide guidance and tips on how to effectively manage these key aspects of these industries. Firstly, to manage products, they must be strategically managed. They must have a clear path
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Title: Anita Elberse’s Products and Product Portfolios Module “Product Portfolios” is a word that has two different connotations, namely, the traditional one where an organization “pursues a product portfolio strategy”, and the more contemporary one where products are simply listed in some portfolio. The traditional version is a well-known strategy used by companies to create a collection of products with which they can build a brand and generate sales. But it is not practical if a company has a very small range of products, as all the
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1. – A product is the result of a creative process where the creator takes ideas and transforms them into tangible things that people can use and enjoy. In other words, products are an integral part of the creative process that delivers value to customers. – Products are also known as “invention” or “cultural artifacts” that create value for an organization, and the quality of products is often the key factor in the success or failure of the organization. – In this module, you will develop and understand the skills needed for man
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The Creative Industries Managing Products and Product Portfolios Module Note Anita Elberse, I have a long time relationship with the creative industries, since I started my career as a product designer in advertising agencies in the 90s. click now Since then, I have become a leading business coach in digital marketing and creative agency strategy and product management. The creative industries have seen unprecedented growth and opportunity during the last two decades and, therefore, have become a major driving force for economic development and job creation. The creative
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“Product managers in any industry must be creative to come up with product ideas, which lead to success, revenue and growth in that industry. As you can see, this module is about managing products and portfolios which are created based on product idea generation. Creativity is essential to lead product teams in finding new ways to innovate, create, and deliver new products to meet market needs and customer preferences. Here, we’ll look at 5 practical approaches for developing a product strategy and its effective implementation. So, read on, and let me start with how to