Euro Disneyland SCA The Project Financing Robert F Bruner John Langdon Anne Campbell 1993
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In July 1993, French Minister for Industry and Finance, Jacques Chirac, and the Chief Executive of Disney, Michael Eisner, signed an agreement to build and operate Euro Disneyland SCA (the Project), with the Paris district of Marne-la-Valle au Bois as the site, and the theme park to be known as Disneyland Paris. The Project had a budget of 5.25 billion francs. In September 1993, the SCA entered into an agreement with the French
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1. see Brief Euro Disneyland SCA is a theme park resort located in Disneyland, Anaheim, California, United States. It opened in December 1992 and was the second major expansion of Disneyland after Disney’s Contemporary Resort in December 1988. 2. Project Goal: To maximize the potential for future growth and profitability of the Park. 3. The Case of Euro Disneyland SCA The Project Financing: The Project Financing of Euro Disneyland was completed in the
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Euro Disneyland SCA (Seven Seas Cruises Ltd) Euro Disneyland SCA (Seven Seas Cruises Ltd) is the name of the private-private company which was registered on August 1993 in the Isle of Man, and since then it has been managing the Euro Disneyland theme park project, located in the commune of Marne-la-Vallée, near Paris. It was designed by Cacénoy Architectes in collaboration with the British designers Ian Schnieder and John Rid
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“Euro Disneyland is the most important investment opportunity for the US in 20 years.” My first meeting with Euro Disney CEO Robert F Bruner in January 1993 was at the Paris hotel Le Merigot where we were both staying. At the time, Euro Disney was a sleeping giant in the US entertainment market, boasting only two theme parks, Disneyland and California Adventure. Robert’s vision was to develop a third, Euro Disney, a mega-park with all-inclusive accommodation in beautiful
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In the early 1990s, the project for the Disneyland theme park in France, Euro Disneyland, was gaining momentum. I was one of a number of analysts who provided research and analysis to the management team at the SCA, a New York City-based company that had been formed from the merger between Sony Music, which owned the Saban music business, and the Saban Communications (later, The Walt Disney Company). The Euro Disneyland project was being pursued by the Disney Company in a number of different ways. On the
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Dream World is a theme park project, which is based on the theme of the Disney company’s first US park. Dream World, which was conceived in the late 1980s and then finally planned for a 38,000 acres (150 km²) site in the eastern suburbs of Paris, France, will be a joint venture between Euro Disney SCA (European Disneyland Resorts) and Disney Interactive Media Group. Euro Disney SCA is a private French company, which is owned by Franco
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1993 was the year of Euro Disneyland SCA’s (Société Corporative pour l’Exploitation et la Participation au Développement du Disneyland Parc) public offering of 50 million of its shares. content In this case study I have explained why it was important to finance it this way. Firstly, Euro Disneyland SCA faced the challenge of growing as a company that became bigger and bigger year by year. It was a very complicated economic structure as the company had three different entities. The first one was Euro Disney (