Dominos Pizza in China To Franchise or Not for Rapid Growth Steven John DeKrey Ramee Liu
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In China, one of the largest continents of the world, there exists a huge market in which almost all countries operate. A country’s growth is often dependent on the type of business it chooses. Check Out Your URL There is, however, a great deal of competition between businesses, as well as a vast potential market. In this particular case, Dominos Pizza China is the largest restaurant in the world. The restaurant chain operates in more than 3,000 locations throughout Asia. To meet the ever-growing demands, Dominos Pizza decided to invest in
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The world’s fastest-growing pizza chain is Dominos Pizza. In 2009, when the worldwide food company Domino’s was bought for 3 billion dollars, Dominos Pizza’s market value was less than 1 billion dollars. In the world, it is ranked as the fourth-largest pizza chain, with more than 12,600 stores in over 80 countries. China is the largest market in Asia, accounting for around 32% of total market value. According to the
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I am the world’s top expert case study writer, Who have witnessed the growth of Dominos Pizza in China. Dominos Pizza, the international pizza chain is one of the fastest growing fast food chains worldwide. Rapid expansion was achieved by the opening of numerous restaurants across China’s vast economy. The brand has a loyal customer base in China with the number of their restaurants growing significantly in the last few years. pop over to this web-site In 2003, they opened their first store in China. By 2013, the total number of
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Dominos Pizza (Dominos) is an international pizza chain with over 16000 stores worldwide. It has set its eyes on China to conquer and gain market share in the global pizza market. But, the market is already saturated, and what makes it more risky is the government’s policy against alcohol. This case study will explore the risk of Franchise Dominos Pizza in China and whether the company should go ahead with the idea. Risk of Franchising Dominos Pizza in China:
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1. Background The world of Dominos Pizza is one that we all know. A quick history of a restaurant franchise that has been serving the customers with pizza across the world for 30+ years. For most of the population, it was a family-friendly activity that they shared, and Dominos Pizza became an important part of their routine. Since 1991, when it was born in the USA, the brand has expanded to 28,500 restaurants in 92 countries, and Dominos Pizza’
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The case of Dominos Pizza in China To Franchise or Not for Rapid Growth was a challenging one for a number of reasons. Firstly, the Chinese economy has been booming, and it is expected to continue doing so for a long time. This means that there are more people willing to eat food than there are restaurants, and it would require Dominos Pizza to open significantly more outlets to serve the customers. Secondly, the Chinese culture is very different from the American culture. In China, most restaurants are small and family-owned