Epilogue March 2008 What Actually Happened at Samsung Design Karen J Freeze Kyungwon Chung

Epilogue March 2008 What Actually Happened at Samsung Design Karen J Freeze Kyungwon Chung

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I was at Samsung Design’s HQ for a training session with our designers. We were asked to write a letter to ourselves from 2008, about a year from now. We were not given any specific information about what would happen. But as we all sat around the table together, listening to Dr. Lee Jongmin’s presentation, I was struck by how differently our lives would look at 2008 than at 2007. We discussed the fact that our lives would be so different even within two years. wikipedia reference We talked about

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[Epilogue to “Samsung Design” by Kyungwon Chung. This case study was used to introduce a report of the Samsung’s design process in 2008. It discusses the internal conflict, changes in design, and how it led to a better product. The case study was used in the “Design Thinking” workshop by Samsung Design in the beginning of 2014.] Epilogue March 2008 What Actually Happened at Samsung Design The year 20

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“Designing the packaging, including design and packaging for mobile phones was a process that started with product analysis. The goal was to create a mobile phone packaging design that would capture the attention of the consumer. We began with a research process and a clear understanding of the consumer and their buying behaviors. i was reading this Design thinking principles were used to create a unique design concept for the packaging. A design challenge was created with “Adopt A Designer” and a weeklong online contest. I was chosen as one of the designers to create a packaging design for

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“Samsung Design” was a case study that I wrote on behalf of a client for Samsung’s “Design for Consumer” department. It involved my collaboration with three individuals, who represented three separate parts of the company (design, production, and marketing) at Samsung. Here is a revised version of the case study in the form of a revised presentation. 1. The project is aimed at analyzing how “Design for Consumer” strategy can be adopted at the design department of Samsung Electronics Company. The “Des

Porters Five Forces Analysis

When the dust settled in 2008, there was a bitter conflict between Samsung Electronics’ senior design team and young designer Karen J Freeze. It had gone viral, the news that Freeze was in a disagreement with the senior Samsung Electronics Design (SED) team had spread far and wide in Korea. What began as a professional tension between the design team’s technical and marketing strategies had evolved into a personal vendetta, in which Freeze allegedly had broken Samsung Electronics policies and had insulted S

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Epilogue March 2008 What Actually Happened at Samsung Design Karen J Freeze Kyungwon Chung My name is Karen J Freeze and I’m a product designer at Samsung Electronics. Here is an epilogue from my essay, “Evolving User Experience: From Product to Service” I presented to the Product Design Review at the 2008 Annual Global Design Conference. The presentation was very well received, but unfortunately the presentation was interrupted by a power outage. The audience was not

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