BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya
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The following are the reasons why BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya deserves a mention in the marketing plan for the same product/service as mentioned in the given material: 1. Top-of-the-line features and quality: BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya comes with top-of-the-line features such as personalized learning,
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BYJUS is a company that has had a very bad PR situation. My college classmate who had been working for BYJUS as a developer for a while told me the story behind this mess. They were facing a big data breach in one of their competitors’ apps. Since it involved millions of users’ data, this incident had huge reputational impact on BYJUS. Their business model, which relied on providing customized educational services to students through a network of partner universities, was tarnished as well. BYJUS tried hard to repair this damage
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BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya As you read the case, you would immediately sense that it was written by a person who had no first-hand experience of the situation at hand. The text is full of grammatical errors and riddled with irrelevant information. However, the language style is still that of a first-year college student, as if the writer has simply started to write the paper for the first time. click to read more The writer starts by explaining that
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– a case study about our company’s recent performance – an internal review – a case study I’m Arpita Agnihotri, a Marketing executive of BYJUS and I’m a strong believer that you can revive the reputation of a brand if you create value for customers and do not repeat past mistakes. I believe the best way to ensure customer satisfaction is to build a positive brand image, by creating a positive reputation. A positive reputation leads to trust and eventually, brand loyalty. To revive BYJUS’
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BYJUS was the brainchild of Arpita Agnihotri, Saurabh Bhattacharya, and Amulya Sinha. why not try here Byju Ravi, the creator of India’s famous RBI multiple exam coaching brand (Rocky) was also involved in the venture. BYJUS is a unique approach, which has helped many brilliant students to excel in their education. They have their own teaching method, which is much easier and less time-consuming as compared to the traditional schooling system. The most important thing is they have their
BCG Matrix Analysis
As per the BCG Matrix analysis, there were seven key stakeholders whose roles need to be reconsidered. Here’s what I found: 1. OUR CUSTOMERS (O) As a digital learning platform, we have a lot of customers. But we often find that they are not the most satisfied with our service. Many times, customers ask us to refund their money even after trying several times to resolve issues. I have observed that many of these customers don’t understand the value of their education. In fact, most
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In Search of Reviving Reputation among Stakeholders is the title of a book that is written by Arpita Agnihotri and Saurabh Bhattacharya. The book is based on their experience as executives at BYJUS Learning Private Limited. It describes the challenges and opportunities that BYJUS, the country’s largest online education platform, had to face during the COVID-19 pandemic. The book also discusses how BYJUS has responded to the pandemic’s challenges and emerged stronger, while
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Today, it’s about your reputation, and how it plays into your overall success. There was a time when you could just throw away bad news and hope for the best, but that’s a time gone by. These days, the power dynamics are quite different—in fact, the entire narrative is about survival and growing. Every stakeholder now has a voice. And the most significant challenge for any business, be it small, medium, or big, is to listen to them. In fact, one can hardly find a company today that doesn’t have