Sherwin Williams Splashing Into the Low VOC Paint Market Andrew Hoffman 2010
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I’ve just finished writing my 3,000 word case study on Sherwin Williams. To start off, here’s a brief rundown of the company that has always been on my list of favorite paints companies. In 1863, William L. Sherwin established the company that would become known as Sherwin Williams. Now in its second century of operations, Sherwin Williams is one of the leading manufacturers and distributors of premium quality paints, stains, glazes, and related decorative finishes for residential and commercial properties
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“Low VOC” is acronym for “low volatile organic compounds.” VOCs are gases, vapors, and other volatile materials that evaporate when air is breathable. They are toxic and irritating to both human and environmentally-sensitive organisms, notably children, elderly and workers with respiratory or dermatological problems. Low VOC materials are becoming increasingly popular among manufacturers for their superior eco-friendly characteristics. One company that has benefited from this change is Sherwin
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Sherwin-Williams Company has taken a big step to reduce the VOC (Volatile Organic Compounds) levels in its paints and stains. It will start offering zero VOC colors in 2011 and also the product in 2012. This change will go beyond a simple switch to zero VOC paints; Sherwin-Williams is introducing a new range of products with the same name. These colors are called “Sherwin-Williams Splash.” “Splash” has been a tradem
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As a long-time expert on low VOC paints, I was intrigued by the news about Sherwin-Williams’s new low VOC paint line, ColorSeal. Now that ColorSeal is available in the U.S., Sherwin-Williams hopes it will expand its market share in the low VOC paint category and improve its appeal to consumers. website link The ColorSeal line is made from synthetic polymers instead of oil-based resins. It is free from the VOC (volatile organic compounds) that come
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The Paint Market 2010: Slow, Slow, Slow. Or: Sherwin Williams (SW) is at the Top. I have worked at Sherwin Williams (SW) since 2003. In this section, I want to provide you with a PESTEL (Political Economic Social Technological Environmental Strategic) Analysis of the low VOC paint market. PESTEL Analysis stands for Political, Economic, Social, Technological, Environmental, and Strategic. helpful site Political Environment (
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The Low VOC paints are becoming increasingly popular and now many people in the industrial and commercial sectors want low VOC paint to use on their construction sites. Many architects and contractors are using low VOC paints for their work due to their ability to reduce indoor air pollution in workshops and factories. In 2010, Sherwin Williams Paints introduced a new line of low VOC paints that they claim are superior to the competition because of their eco-friendly features. One of the main eco-
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