Zipcar Refining the Business Model Myra M Hart Michael J Roberts Julia D Stevens 2003
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I have been involved with Zipcar for years — one of the first members and my first real work experience as an “e-luxury” consumer product developer. Zipcar is an “e-luxury” car sharing company that started in San Francisco in 1999, but it has now been rebranded in the US as Zoomcar (an attempt to avoid confusing customers with a car that resembles an airport). Zipcar uses a car to borrow — not own — and rent to customers through a website and mobile apps for both
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I had a 1993 Mazda 323 and drove it for 17 years without ever owning it. In 1999 I received a mail order invoice for $54.99 with 57 days and 38 days to pay, 26 years, and 9 months in 3 months to pay. The last invoice was paid in February 2010, total invoice was 1,137,366.42, $722.61 is due to
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I, Myra Hart, am currently a Master of Science (M.S.) student enrolled in the Industrial Engineering program at your institution. I have a B.S.Degree in Industrial Engineering from your university. In addition to my educational background, I have also gained valuable experience in the following areas: – Industrial Engineering, Design and Management – Project Management and Contract Management – Market Research and Marketing Analysis – Organizational Leadership – Communication Skills These experiences have equipped me with
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Zipper Cars Refining the Business Model A New Model for Car Ownership By Myra M Hart, Mike Roberts, Julia D Stevens What is the Zipcar model? Zipcar is a service that provides a peer-to-peer car sharing system in which you rent a car from a car owner without owning a car. Zipcar differs from traditional car ownership in that it is a self-service system. Members borrow a car from an owner with no need
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“Zipcar is a unique company in the car-sharing industry. It has made a successful start by renting out small cars that are shared by a small number of people in select locations. Zipcar differs from car sharing networks like Hertz Car-Rental, where renters rent cars for a short period and then lose the car, to a rental sharing model where rental is a way of owning cars rather than a car-sharing model. The key to Zipcar’s success is their innovative idea and marketing strategy. Continue
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The concept of sharing economy (a term which covers various aspects such as car-sharing, bike-sharing, car-sharing, ride-sharing, and so on) has revolutionized the transportation industry in recent years. In recent years, new companies, such as Uber, Lyft, and Zipcar, have made it easier and more convenient for people to share vehicles in different parts of the world. Zipcar is one of these companies, which offers a range of shared cars for rental through an online platform. The company operates in over Look At This