Walmarts African Expansion Karen Robson Stefanie Beninger Sudheer Gupta 2013
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Walmart, founded in 1962 by Sam Walton, is America’s largest retailer. It started out as a small chain of supermarkets in Oklahoma and quickly expanded throughout the United States. By the early 1970s, Walmart had acquired and grown to be the largest grocery chain in the world. The company had more than 1,400 locations at the turn of the century. In 1999, Walmart acquired 900 Jet stores. And in 2006, the company
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“How does Walmarts African Expansion impact African economies and communities? How do the efforts of these companies contribute to the overall economy, and how does it impact local communities?” I was born in South Africa, raised in Uganda, and lived in Zambia until I finished high school. I believe in Africa’s development and in Walmarts efforts to make a difference. The African continent is a huge, diverse, and growing market with potential for significant economic growth. Walmarts has made several efforts to expand into Africa and I wanted to provide
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Walmart’s African expansion is a trendsetter’s delight! The company has been increasing its share of the African market by 13% every year since 2010 and expects it to have a 30% market share by 2015. Designing Africa’s Best-Selling Products: In 2011, Walmart’s Nigerian business was sold for $1 billion. The company’s largest shareholders, Walgreen Company (27%), SABMiller (
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In January 2010, Walmart acquired a 66.5% stake in Ethiopian Retail Investment Corporation (ERIC), a holding company that had an interest in 1984 and a total of 313 stores throughout Ethiopia. ERIC had previously operated in 17 Ethiopian regions. Walmart then took the acquisition to a new level. In February 2010, Walmart’s new African head, Karen Robson, made a trip to Ethiopia to
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Walmarts is one of the world’s leading retailers, and their African expansion has been one of the most interesting and challenging projects they have undertaken. Karen Robson, a successful and successful CEO, who has led Walmart’s expansion into Africa, has played a major role in this project. Walmart’s African expansion is significant not only because it involves entering the world’s most populous continent, but it also represents a huge opportunity to build a global business. According to Mr. Robson, Walmart’s expansion into
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[Prepare a case study on Walmarts African expansion by Walmart’s executive team. Present a case study analysis with a clear and concise outline, a summary of the project’s objectives, milestones achieved, challenges faced and solved, key team players and stakeholders, marketing strategy, financial performance, and overall strategic approach. Use at least 10 references from credible sources and present the analysis in a clear, professional style that demonstrates your knowledge and expertise.] The African continent has proven to be a vast
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– The most important and influential event in Walmarts history happened in 2008. – The first store in Sub-Saharan Africa was opened in Nigeria. – The first store in East Africa opened in Kenya. – The first store in South Africa opened in 2010. – Walmart has already invested heavily in Sub-Saharan Africa, spending $350 million last year alone to open stores and warehouses in three countries: Nigeria, Kenya and South Africa. – Wal