Toblerone Pricing at Airport DutyFree Shops Nirmalya Kumar Lipika Bhattacharya

Toblerone Pricing at Airport DutyFree Shops Nirmalya Kumar Lipika Bhattacharya

Problem Statement of the Case Study

The airports all around the world have their duty-free shops which offer Toblerone, a popular chocolate bar. It is indeed a heavenly delight that every chocolate lover craves for. It is a chocolate with different flavors like milk chocolate, dark chocolate, and hazelnut chocolate. But recently, Toblerone’s price has been increasing due to the inflation. I went through an online platform to search for different duty free shops in Mumbai airport and then found out that Tob

SWOT Analysis

Toblerone is a popular Swiss chocolate that is famous worldwide. The pricing is higher than the local price in the shops and is always at a premium price. you could check here The high cost of the chocolate is mainly due to the high quality of the ingredients, which includes the natural wood (Toblerone’s natural element) from Switzerland. The chocolate is also manufactured in a factory, making the pricing and cost to be considerably higher. Therefore, to compete with these foreign products, I have decided to increase the pr

BCG Matrix Analysis

Toblerone is a chocolate company from Switzerland, with global headquarters in Zurich, Switzerland. In the year 2008, Toblerone has launched the Toblerone ‘Maison’ collection, which consists of 10 ‘Maison’ flavors (Sugar, Salted Caramel, Raspberry, Chocolate with Walnuts, Salted Caramel, Salted Nougat, Apple, Raspberry Patch, and Coconut). The ‘Maison’ line is available only at duty free sh

Alternatives

– I used Toblerone at the airport dutyfree shops, 18 days ago. – I bought six packs and used half of them for the trip. – At the dutyfree shops, I paid 60 Euro for six Toblerone (a small amount for me). – When I went there a couple of weeks back, I found Toblerone to be around 25 Euro for six packs. – I bought a pack for 10 Euros because I figured it would be cheaper than the old price.

Porters Five Forces Analysis

Toblerone is a popular brand name of chocolate bars with a special shape that resembles a mountain or a Swiss Alps peak. Toblerone’s popularity has been growing in recent years, with airport duty-free shops being one of the key places to promote Toblerone in the markets. In India, Toblerone is known as “Sunil” and in Europe, Toblerone is known as “Mont Blanc”. Apart from its physical features, Toblerone has a very good brand image with a strong loyalty

VRIO Analysis

“Toblerone is a well-known Swiss chocolate brand that has a vast and diverse range of product offerings, including candy, chocolates, cheese, and beer. To understand why I have selected Toblerone as my topic for VRIO analysis, I will first explain it in general terms: 1) Vertical market – Toblerone is the brand that is popular across many countries in the world, with customers of all ages, cultural backgrounds, and social statuses. The brand can be found in duty-free shops