Sapient Corp Rakesh Khurana Joel Podolny 2004
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Sapient Corp, founded in 2004 by Rakesh Khurana and Joel Podolny, is a software development firm that employs over 5000 people across 5 countries. They are known for their groundbreaking work on business process management software, a new, game-changing field that Sapient led in the early 2000s. look at here Their approach to BPM has set the standard for the industry. Sapient’s BPM products and services, which are primarily sold under the
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In recent years, many companies have redefined their strategy in response to global and emerging market trends, leading to increased focus on international markets and investments abroad. In this case, we’ll be examining a famous Indian company that has been actively engaged in overseas expansion, especially in Europe. Company: Sapient Industry: IT consulting Sapient is an American multinational corporation headquartered in Washington D.C. And Boston that was founded in 1999. It
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Sapient was founded in the late 1980s, when the Internet was a brand new technology. At the time, they started as a strategy consulting firm, helping businesses figure out how to get the most value from digital technologies such as the internet. As their business grew, they started to specialize in analytics and business intelligence, and then later, in cloud computing, a new type of computing that allowed businesses to consume services like software and data on a pay-as-you-go basis. Their core clients were tech gi
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Section: Competitive Intelligence and Market Analysis We are the first global digital business transformation firm in the world, with more than 20,000 customers across 120 countries. With deep expertise in application architecture, integration, and transformation, we combine our expertise in digital technologies and business strategies to support customers on their journey of digital transformation. Rakesh Khurana, our founder, was the first in the world to use the term ‘digital’ in a company report in the early 1990s
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Rakesh Khurana is a world famous corporate branding professor at Stanford. In 2004, we worked together to develop a Marketing Plan for Sapient Corporation, a consulting firm. This plan was for a product launch of a new marketing tool (Software-as-a-Service). Rakesh’s team gave me his 160-word brief to write, and I delivered the following in a few weeks. helpful site Company Background: Sapient Corporation was founded in 1983, initially to