GO Telecom Rebooting a Brand through Sales Transformation
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As a telecom company, we’ve been facing constant challenges over the past few years – to improve our business efficiency, increase customer acquisition rates, and maintain profitability amidst a rapidly changing market scenario. Going through these challenges, we have been looking for ways to stay ahead and gain a competitive edge over our competitors. click to read In pursuit of these goals, we have been undertaking a company-wide initiative to transform our sales strategy. Our sales transformation plans aim at reducing sales cycle times and increasing customer lifetime value by enabling our agents to provide
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The following case study is based on the experiences of GO Telecom. It involves a successful brand transformation that helped the organization to enhance its sales revenue and customer base. Background GO Telecom is an Indian telecom service provider that has been operating for more than two decades. The company is committed to delivering excellent customer service and satisfaction to its clients. However, as the business grew, it faced a challenge in keeping up with the competition. This led to increased competition in the market, which was becoming difficult to address and maintain a competitive edge. In
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– – Brief history of the company – Sales transformation plan (250-300 words) – Case study (300-350 words) – Conclusion Brief History of GO Telecom GO Telecom was founded in 1998 in New Zealand. Since then, it’s grown and grown to become one of New Zealand’s leading telecommunications providers. In addition to New Zealand, GO has an operations footprint in Australasia. Today, it’s a leading provider of
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When GO Telecom was sold to Airtel Nigeria in 2011, the company was known for providing an easy way to purchase and use mobile phone plans with unlimited calls and data at low monthly costs. But Airtel couldn’t keep the brand alive, and sales numbers declined rapidly. At a loss, the company started investigating sales transformation solutions. But GO was different. It’s mission is to provide better service at a reasonable cost to customers. It wasn’t so easy to shift this idea in the new company. A shift
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Godfrey Obeng Oteng, CEO and founder of GO Telecom, had big plans for the company, but the industry was changing rapidly. The growth and development of cellular networks had stagnated in recent years, which meant more people were willing to pay to be connected, but many companies were struggling to maintain their revenue. As a result, there were many players in the market looking for ways to gain a competitive edge, which led to a consolidation of players in the industry. GO Telecom, on the other hand,
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The topic I wrote on GO Telecom Rebooting a Brand through Sales Transformation involved the company’s rebranding and transformation. After its acquisition by SES, the company was struggling with a difficult business environment. The company needed to pivot its strategy to meet the needs of the market. The company’s previous sales transformation was initiated in 2017. To ensure the company’s future viability, it needed to make a fundamental transformation. visite site The company faced several challenges, including a loss in revenues, weak brand equity, and in