Safeguarding Creativity in eCommerce Alibabas Original Design Protection Program Yanfeng Zheng Yao Fu Can Huang Guoqiao Liu
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Alibaba’s “Original Design Protection Program” has been a landmark for eCommerce creators since 2017. The program provides a powerful incentive for creators to design and produce their original products in China, which can help protect the originality of their designs in a global market. read the full info here In this report, we provide a detailed analysis of Alibabas original design protection program and its successful implementation. Creativity is the essence of innovation, and original designs are the foundation of innovation. However, creativity in eCom
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eCommerce has become an integral part of modern business. In 2019, eCommerce sales amounted to 1.75 trillion dollars. The number is projected to rise to 2.6 trillion by 2024. This trend, however, means that companies must adopt advanced technologies in order to protect their intellectual property (IP) from being stolen. eCommerce has become an inevitable part of life; companies cannot do business without it. However, intellectual property is crucial in eCom
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When it comes to e-commerce, every product requires a unique approach to design. Alibaba’s Original Design Protection Program (ODP) is a program launched in 2017, aimed at protecting and promoting the intellectual property rights of the original designers. The program includes protection measures, technical support, and legal assistance for both the designers and their clients. Alibaba has created a unique system that is designed to safeguard the original designs and protect the intellectual property rights of the creators. anonymous This unique system is backed by a network
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Even though online shopping is the future of commerce, many people still prefer to physically shop for products. However, the rise of e-commerce has made it harder to differentiate products that are manufactured from others that are not. This challenge makes it difficult to protect inventory and other intellectual property (IP) related to original design, which in turn, affects the e-commerce business, leading to low customer satisfaction and a declining industry. According to the report by Statista, e-commerce industry generated more than 10.28 trill
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The Alibaba eCommerce marketplace has witnessed explosive growth in the past few years. It has provided new opportunities for innovation in various sectors of the economy. Creativity has been a crucial factor in driving growth and enhancing the overall value proposition of the marketplace. In 2014, Alibaba launched the eCommerce Design Protection Program (DPP). The program has since become an essential component of Alibabas efforts to safeguard creativity and ensure that designers retain full control over their intellectual property
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Alibaba’s Original Design Protection Program (ODPP) is a comprehensive approach for ensuring the protection of customers’ creative ideas. The program is implemented by Alibaba group’s online marketplaces, Taobao, Tmall, Tmall Global, etc. To protect their business operations, original products are not only made by Alibaba but also sold by third-party sellers. The ODPP strategy aims to provide an environment where customers can easily protect their original ideas, thereby contributing to the growth of their own cre
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It is an essential practice to protect the creative content of an eCommerce company through original design protection. I was fascinated by this when I heard about it from a customer, so I researched it online. This program is not a regular patent or trademark protection, but rather a special protection program aimed at enhancing originality, creativity, and innovation of product designs in Alibaba’s online marketplace. The objective of this program is to give a better protection for a company’s original and valuable designs. The main aim is to