SAAHAS Zero Waste Breaking the Spell of Fast Fashion with Circularity Satyajit Roy Haritha Saranga
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“Fast fashion is a fashion that is rapidly changing, where fashion consumers consume fashion items without considering the quality of the material or the environmental impact. Fashion products that are frequently sold offline and online do not get disposed of properly, leading to pollution. In my research, I have found that the fashion industry is still a massive waste-disposal problem. This paper aims to highlight the negative impact of fast fashion on the environment and highlight some initiatives that can be taken to make the fashion industry circular. The fashion industry produces huge volumes of waste, which contributes
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Fast fashion is a cruel reality, especially when it comes to sustainable and environmentally friendly products. Fast fashion brands have taken up short-term profits at the expense of long-term sustainability. As the fashion industry continues to thrive, it has become an integral part of society’s economy. However, fast fashion’s impact on the environment is alarming. It leads to overproduction, waste, and a growing number of environmental crises. With SAAHAS (Social, Aesthetic, and Ethical) Circularity
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SAAHAS Zero Waste Breaking the Spell of Fast Fashion with Circularity Satyajit Roy Haritha Saranga Title: The Evolution of India’s Social Commerce Revolution: ‘SAAHAS’ and ‘Zero Waste’ in Fast Fashion As India’s fashion industry continues to grow rapidly, we are exposed to the fast fashion phenomena. Fast fashion is defined as a fashion industry that produces and markets clothes at a quicker pace than traditional clothing companies, thereby, producing cheap fashion
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“As our society becomes increasingly aware of environmental and social issues, more and more people are adopting zero-waste lifestyles. With the growth of the circular economy, it is time for our garments industry to do the same. SAAHAS (Smart Apparel for a Healthier and Sustainable Africa) has been pioneering a sustainable fashion industry for over a decade. hbs case study analysis By partnering with more than 500 small and medium-sized enterprises (SMEs), the initiative aims to create a circular
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I remember a time when fast fashion became synonymous with an environmentally destructive way of living, but SAAHAS Zero Waste is changing that narrative with their mission to transform the fashion industry. They believe in reducing, reusing, recycling, and restoring products, giving them a new life instead of just throwing them away. By using a circular model, they can repurpose old clothing, textiles, and fabrics, which would otherwise end up in landfills. The circular model involves producing less, designing with durability,
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“When fast fashion has a negative effect on the environment, a new idea was born: the ‘saahas zero waste’ movement. The Saahas campaign is an initiative taken up in several cities in India and Nepal to make sustainable fashion accessible for the common people. It has already been working to provide women and youth with the option of clothes made from recycled and repurposed materials, instead of buying fast fashion. The campaign aims to help people understand that making the choice to buy second-hand or donating clothes is a small yet impactful