Rebranding the Tepper School of Business A Peter Stuttgen

Rebranding the Tepper School of Business A Peter Stuttgen

BCG Matrix Analysis

In order to address the needs of the market and appeal to more alumni, we need to rebrand our school as a global school of business. The market research and business strategy teams are now collaborating on the strategy. Insight: The school’s international presence in terms of faculty members, students, and alumni has grown significantly over the last 20 years. However, the school’s marketing communications still fall short of meeting this expectation. Based on my personal experience and observation, the target market for this new rebranding is all al

VRIO Analysis

Rebranding the Tepper School of Business is the process of restructuring, re-branding or relaunching an existing business or organization in order to change its brand image, market position, values, and strategy. The reason for this is that the market changes, competitors’ strategies evolve, technology changes, and society changes. Thus, it is necessary to adjust the business’s identity and image to fit the changing environment. The process of rebranding can significantly improve the organization’s performance, reputation, and competitiveness. find more information To accomplish this

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Evaluation of Alternatives

The Tepper School of Business is a renowned and respected business school with a rich and long-standing history in the business world. For a decade and a half, we have been providing quality education to some of the most elite business students from the finest universities around the world. Our school is known for producing some of the finest MBA graduates from prestigious schools such as Harvard, Columbia, London Business School, and Stanford University. These students go on to lead successful careers in many different industries and continually contribute to the

Problem Statement of the Case Study

The Tepper School of Business is one of the oldest and most prestigious business schools in the US, founded in 1907 by Dr. John D. Tepper, the son of founder James B. Tepper, a railroad entrepreneur. Over time, Tepper School has gone through several iterations and has become one of the most comprehensive and reputed business schools globally. It offers programs in management, accounting, finance, marketing, operations, and international business. Discover More However, the school has lagged behind in the digital age, with its

PESTEL Analysis

Rebranding the Tepper School of Business (TS) into something new and more relevant to the current market is not an easy task. The question of what the new school will be called is the most important. In my opinion, the school should rebrand itself into something that speaks to its core value-added. To gain a better understanding of the school, we must delve into what makes it so special and what are the elements that make it a premier school. A comprehensive study on the market trends and the economy provides the foundation for a rebranding initiative