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  • Telegram A Hard Landing for Pavel Durov Smith N Craig Elin Williams

    Telegram A Hard Landing for Pavel Durov Smith N Craig Elin Williams

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  • Responsive Working at PepsiCo UK B Amy C Edmondson Nancy Boghossian Staples

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  • TimeCredit Emanuele Colonnelli Raymond Kluender Shai Bernstein 2024

    TimeCredit Emanuele Colonnelli Raymond Kluender Shai Bernstein 2024

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  • Metub Scaling Influence Beyond Vietnam Paul A Gompers Shu Lin

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  • Becoming an Entrepreneur Swing It Again Studios and the NDB Loan Yohan Fernandes Elie Chrysostome Tanay Rajwal Sarthak Vasal

    Becoming an Entrepreneur Swing It Again Studios and the NDB Loan Yohan Fernandes Elie Chrysostome Tanay Rajwal Sarthak Vasal

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    Harvey Golub Recharging American Express David A Garvin Artemis March

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  • Classtivity Payals Pirouette Jeffrey J Bussgang Olivia Hull 2017

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  • Marketing Analysis Toolkit Market Size Share Note Thomas Steenburgh Jill Avery 2010

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  • The Springfield Noreasters Maximizing Revenues in the Minor Leagues Brief Case Frank V Cespedes Laura Winig Christopher H Lovelock 2008

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    The Noreasters (also known as the Springfield Aviators) is a minor league baseball team based in Springfield, Massachusetts. They are members of the Eastern League, which has two teams in Massachusetts. The team’s home stadium is Clark Athletic Complex, which is named after the citys Clark Air Force Base, located in the nearby town of Upton. I am the Springfield Noreasters’ director of marketing and communications. site here I manage the teams marketing efforts, public relations, fan engagement, digital media

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    The Springfield Noreasters are the minor league affiliate of the Kansas City Royals, with their home base located in Springfield, Illinois. The team was established in 1997 as an independent baseball team, and over time grew into a successful team. The club has a rich history and has won the league championship twice in the franchise’s 19-year history. This case study focuses on the efforts of the Springfield Noreasters to maximize revenue in the minor league system by implementing a robust strategy.