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  • Beating the Commodity Magnet V Kasturi Rangan George Bowman 1994

    Beating the Commodity Magnet V Kasturi Rangan George Bowman 1994

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    Commodity marketing has become increasingly tough for small and medium-sized enterprises (SMEs) as it involves competition from multinational corporations (MNCs) who enjoy the benefits of economies of scale (Rangan and Bowman, 1994). The challenges posed by the commodity marketing environment are many, and businesses have been forced to adopt new approaches to survive in an environment where marketing is increasingly a commodity-based process. The following business case study explores how a

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  • Happiness Capital A HundredYearOld Family Businesss Quest to Create Happiness Winnie Qian Peng Kaiming Chiang

    Happiness Capital A HundredYearOld Family Businesss Quest to Create Happiness Winnie Qian Peng Kaiming Chiang

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    In the 2007, when I was just a student majoring in psychology at Harvard, I had just started writing a psychology coursework when I stumbled upon a book that would change my entire life. It was “How People Make Each Other Happy” by Stephen F. Covey. Covey is a bestselling author, business guru, and motivational speaker. The book’s subtitle was “The Ultimate Guide to Helping Others Thrive”. At first, I could not figure out what this book was about, why it

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    As the second child, I have always believed that if you are born lucky, it means you have received everything that life has to offer. However, after my parents’ divorce and my father’s remarriage, I began to see the world in a different light. While my parents’ divorce was traumatic, I have witnessed the harsh realities of marriage and the struggles that come with it. view it With my father’s new wife, my parents became two individuals, two “halves,” fighting every day, with each trying to claim the center of

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    Happiness Capital A HundredYearOld Family Businesss Quest to Create Happiness Winnie Qian Peng Kaiming Chiang Words: 1009 Last Updated: 2019-06-13 09:53:02 I am not a company, but the story of Happiness Capital A HundredYearOld Family Businesss Quest to Create Happiness Winnie Qian Peng Kaiming Chiang was the inspiration for my own family-owned

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  • Malaysias Multimedia Development Corporation A David W Conklin Joel Thompson Sylvie Weeks

    Malaysias Multimedia Development Corporation A David W Conklin Joel Thompson Sylvie Weeks

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    In March 2018, I had the privilege of presenting a keynote address at the inaugural National Communication Summit (NCS) on Media Sustainability and Governance. This event was organized by the Malaysian Institute of Communications (MICOM) in partnership with the Malaysian Communications and Multimedia Commission (MCMC) to raise awareness on a critical topic that is the topic for discussion among stakeholders. The theme of this event was “Sustainable Media in the Digital Era.” The

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    The Malaysian Multimedia Development Corporation (MMDC) is a government entity created in 2000 to promote Malaysia’s digital revolution. Today, it is one of the country’s leading public private partnerships (PPP) projects. MMDC’s mandate is to provide the digital infrastructure and skills needed for the country’s growth in the digital era. In December 2012, I was contracted to provide a case study of MMDC to potential investors, industry executives, and MMDC stakeholders.

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    – The company started as a film company in 1967. It produced many successful films that established Malaysia as a film industry hub. – The company has since evolved into an integrated media group, delivering solutions and services across print, digital, and broadcast media. – In the first half of 2017, the company generated revenue of US$52.9 million, a 23.1% increase from the previous year. – The company has a strong focus on its brands: Media Prima (a media group), Redbox (a

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    Malaysia Multimedia Development Corporation (MMDC) is the flagship development company of Malaysia, responsible for the promotion of Malaysia as a major player in global information technologies (IT) and high-value manufacturing. MMDC was established in 1996 as an autonomous company under the Ministry of Economy (ME). MMDC operates under two business units: Information Technologies (IT) and Manufacturing Technology and Systems (MT&S). MMDC aims to promote Malaysia’s IT

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  • Digital Dining Dilemma Platrs EU Expansion Tatiana Batova Aldo Sesia

    Digital Dining Dilemma Platrs EU Expansion Tatiana Batova Aldo Sesia

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    It’s an awesome way to eat a fancy meal right at home without leaving your own. It’s also a great way to meet new people and get some new recipes to try out. I have never considered online ordering for a restaurant before; it’s usually a matter of getting home or a takeaway to eat. So, I was really excited when my friends were doing a little online shopping and I suddenly found that they had a new online restaurant delivery service. I was interested in exploring. It’s the right size for a family of four and can hold the

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    JOB Co Making Mentor 20 Agile Stijn Viaene

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  • CEMEX Way Local Flexibility vs Global Standardization Donald A Marchand William J Kettinger Rebecca Chung 2005

    CEMEX Way Local Flexibility vs Global Standardization Donald A Marchand William J Kettinger Rebecca Chung 2005

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  • Institutionalized Entrepreneurship Flagship Pioneering Hong Luo Gary P Pisano Huafeng Yu 2017

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  • Brightline Targeting a Successful Future with High Speed Rail Andrew Hoffman 2020

    Brightline Targeting a Successful Future with High Speed Rail Andrew Hoffman 2020

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  • Glossier CoCreating a Cult Brand with a Digital Community Jill Avery 2019

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