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  • New Ways to Answer Old Questions Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Erich Joachimsthaler Paul Green

    New Ways to Answer Old Questions Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Erich Joachimsthaler Paul Green

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    “New Ways to Answer Old Questions Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Erich Joachimsthaler Paul Green” In this case study, Conjoint Analysis was used to gain new insights into how the product was perceived and how consumers interacted with it. The results provided valuable information for marketing decision-making, including changes to product packaging, pricing, and promotions. The Conjoint Analysis process involved grouping consumers into sub-groups based on their preferences

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    1. The Problem Most pharmaceutical companies today face the problem of a single variable that impacts a complex and multivariate model — consumer preference. With the advent of new products in new categories, market access is becoming difficult as each new product is a potential entry in a well-defined market. The solution of a single variable is to test multiple product-product combinations. A multivariate technique like multinomial logit (MNL) can help, but it involves an extensive trial of many product combinations, which are labor-intensive.

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    One of the best things about modern marketing research is its efficiency. Instead of using expensive market research to find out how consumers feel about a particular product, companies now can gather the information they need in just a few weeks by using a few simple tests. For example, a PESTEL Analysis allows marketing managers to find out what the market needs, which companies are doing well and which ones are not doing well. And Conjoint Analysis allows them to find out what consumers want, which companies can satisfy them and which companies can not satisfy them. Both of

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    “Conjoint Analysis is a highly valuable tool used by pharmaceutical marketers to evaluate product positioning, price, and brand loyalty across the consumer decision journey (CDJ). Although CDJ is the primary research objective, traditional research methods like surveys, focus groups, and opinion surveys can’t measure consumers’ actual CDJ. The CDJ process is usually a complex and unpredictable one. It involves a series of decision-making steps, each leading to another decision, and each decision determines whether a consumer will purchase, use, or choose another drug

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    Taking decisions by the companies can now be done without much guesswork. This is the result of Conjoint Analysis. It is the art of determining which combination of attributes and values will result in the highest quality and price match between product features and price. navigate here A study with 100 consumers, where I was the lead researcher, shows that an average of 58% of product features can be predicted with 60 percent accuracy! This means that we can anticipate sales performance, cost and product quality for most products. I was part of a team

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    In a recent presentation in San Francisco, Dr. Erich Joachimsthaler shared the fascinating research findings of his colleagues at The New Zealand Institute of Economic Research, where they developed Conjoint Analysis, a new method for conducting market research that has led to major changes in pharmaceutical markets. Joachimsthaler presented on this innovative tool at the 2nd AMA Pharmaceutical Marketing Research Congress in Singapore. The New Zealand Institute of Economic Research (NZIER) is the world’s largest

  • Carvel Ice Cream Developing the Beijing Market Mark Vandenbosch Tom Gleave

    Carvel Ice Cream Developing the Beijing Market Mark Vandenbosch Tom Gleave

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    This study seeks to examine how well Carvel Ice Cream has performed in the Chinese market compared to its US version. The primary objective is to compare and evaluate the financial performance of the Carvel brand in Beijing to that of its US counterpart. As the Carvel brand is a franchised ice cream retailer, it is essential to ascertain how the local market factors affect the company’s financial performance. Additionally, the study examines the performance of Carvel in other Chinese cities to establish the scale of business in the country. The Beijing

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    Carvel ice cream company was founded in 1947 in New Hampshire, US, for its first line of products, candy, chocolates, frozen desserts, etc. At that time, they had a total revenue of $1 million, and they expanded rapidly with their strategies and marketing tactics. In 1980, Carvel became a part of a larger conglomerate called Glatfelter Inc. see this page It is a multinational conglomerate headquartered in Ohio,

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    “I used to sell ice cream in the Beijing market,” my old friend Mark Vandenbosch told me in an interview recently. “Now I sell ice cream in 50 countries, but I still remember how tough it was to sell ice cream in Beijing back in 1986.” I can vividly remember my first few days selling ice cream in Beijing back in 1986. I didn’t know how to make it. I came to Beijing with my wife

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    – “Slice and Dice”, “Breakfast Sandwich” and “Dark Chocolate Brownies” and “Turmeric Ice Cream” were just a few of the ice cream treats we produced at our company Carvel Ice Cream. “Breakfast Sandwich” was my creation, which consisted of a soft-serve chocolate ice cream sandwiched between a croissant. next page The flavors I enjoyed the most, aside from the classic vanilla and chocolate flavors, were the pistachio and the ha

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    As the new Beijing market has been developed, Carvel has been able to develop and open new markets in China. Since 2014, the ice cream brand has opened in Shenzhen, Tianjin, and Fuzhou. In 2016, Carvel launched in Beijing, the capital city of China. The Ice cream giant’s store now boasts of over 400 stores in China and plans to open up to 250 new stores annually. In 2018,

  • Kanwal Navigating Uncertainty and Building for Tomorrow Taj Ud Din Malik Nupur Pavan Bang Sougata Ray

    Kanwal Navigating Uncertainty and Building for Tomorrow Taj Ud Din Malik Nupur Pavan Bang Sougata Ray

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    One of the most common fears that people have is uncertainty. It is a natural emotion that we all feel. We want to know the future, what our role in it is, how it affects us, and what the potential is for growth. However, the reality of life is that uncertainty is not only inevitable but also normal. From personal relationships, to professional work, to financial planning, there is always a level of uncertainty involved. Therefore, it’s essential to navigate this uncertainty by building a strong foundation of understanding and resilience.

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    “The sun sets over the world’s greatest metropolis, a gleaming supertanker of a metropolis, where we build everything from steel to steel-plastic. Here, we navigate uncertainty and build for tomorrow.” —Taj Ud Din Malik, CEO, Unitech. “I am passionate about building tomorrow. The world’s greatest metropolis, a megacity, and the most populous in the world,” said Nupur Pavan, CMD, Bangalore Development Authority. The passage above

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    I wrote a SWOT analysis on Kanwal, an Indian superbrand which was sold to PepsiCo, in December, 2013, and submitted my report. The report was well received, and I was asked to write about how the brand could sustain itself. The question was also a good opportunity to examine Kanwal’s business model. Kanwal is a multinational brand that provides personal care and home care products to the Indian market. It has an experienced management team that includes the current CEO, S K Jindal, and the former CE

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    In 2020, my father Kanwal Ahluwalia suddenly passed away at the age of 70 due to lung cancer. This sudden loss came as a surprise, and the world came to a halt. I remember a conversation I had with my father only a few weeks before he passed away. basics We had a cup of coffee in our kitchen, and he talked about the future, about how our world was evolving, and he suggested that he and my mother would like to move to the hills, far away from the concrete jungle. This

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    “Kanwal navigates uncertainty — the future is uncertain and uncertain is the future,” says Taj Ud Din Malik, co-founder of Pune-based SME software firm Kanai Software. The firm aims to make the journey from “product to profit” as smooth as possible, without overburdening users with features that add little value. It wants to build for the future and not just serve existing customer needs, but also make the customers’ journey seamless. “We don’t want to provide everything all at once. For a startup

  • Star Magnolia Capital Becoming Experts at Finding Experts Shinya Deguchi 2022

    Star Magnolia Capital Becoming Experts at Finding Experts Shinya Deguchi 2022

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    How did Star Magnolia Capital become experts at finding experts, Shinya Deguchi? Star Magnolia Capital is a company that has come a long way since 1998. As a company, Star Magnolia Capital began as a small company, with just a few employees, which has expanded rapidly to become one of the top providers of business consulting and market research services in Japan. In 2012, the company changed its name to Star Magnolia Capital Partners and invested in new technologies to become experts at finding

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    In 2018, when I started my career as an expert searcher for the global research firm Star Magnolia Capital, I had no clue that it would become my life’s purpose. After several years of training, I was promoted to lead a team of experts who discovered experts on our clients’ behalf in various research and industry sectors. I am proud to say that I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion —in first-person tense (I, me

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  • Apax Partners and Duck Creek Technologies Josh Lerner Terrence Shu Alys Ferragamo 2021

    Apax Partners and Duck Creek Technologies Josh Lerner Terrence Shu Alys Ferragamo 2021

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    1. APAX Partners: – Josh Lerner, CEO of APX Partners, has led the firm’s investments across sectors such as Software, Media, Telco, Retail and Consumer. His focus has been on driving shareholder value through innovation. Lerner has more than 30 years of experience in investing and in growing companies. He started at McKinsey in 1986, after serving in the US Navy. – Terrence Shu, APX Partner, has been instrumental

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    APAX Partners (Hong Kong) Limited (APAX) is a Singapore-based investment management firm that has a history of successfully partnering with world-class management teams, creating transformational businesses and delivering attractive investment returns for our stakeholders. APAX’s team brings together the skills, experience and track record required to manage our investments. Our partnership approach sets us apart. We work alongside management to create a clear roadmap to achieve our common vision. The team at APAX is passionate about investing, deeply knowledgeable about

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    When Apax Partners bought Duck Creek Technologies in 2014, the business was struggling with a backlog of software updates. The purchase price wasn’t enough to compensate for the debt, but management was determined to turn things around. With the help of a seasoned management team, a new marketing team, and a strong product, Duck Creek became a market leader, generating $20 million in revenue before it was acquired by a buyer in 2018. In this new environment, Duck Creek has a lot to do

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  • Intelligems Pricing in the Online World Handout B Uzair Ahmad Maxime Cohen C Daniel Guetta Srikanth Jagabathula

    Intelligems Pricing in the Online World Handout B Uzair Ahmad Maxime Cohen C Daniel Guetta Srikanth Jagabathula

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  • Remaking Singapore Michael E Porter Boon Siong Neo Christian HM Ketels 2010

    Remaking Singapore Michael E Porter Boon Siong Neo Christian HM Ketels 2010

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    “Remaking Singapore” by Michael E Porter and Boon Siong Neo and Christian H. M. Ketels is a book with a strong emphasis on the VRIO concept. The book is divided into two parts, “Strategic Management of Multinational Enterprises” and “Venturing into Emerging Market”. The first part talks about strategic management; the second part talks about “Venturing into Emerging Markets”. I found the book really interesting and relevant, even though it’s not the one-

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  • GN Audio and the Balancing of Supply Chain Resilience Cost Efficiency and Inimitability Peter rberg Jensen Bent Petersen Sophie Minkmar Michael Wendelboe Hansen Torben Pedersen

    GN Audio and the Balancing of Supply Chain Resilience Cost Efficiency and Inimitability Peter rberg Jensen Bent Petersen Sophie Minkmar Michael Wendelboe Hansen Torben Pedersen

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  • Angus Morrison Ltd Lenka Kolarova Rob Johnson

    Angus Morrison Ltd Lenka Kolarova Rob Johnson

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    – Angus Morrison Ltd – Lenka Kolarova – Rob Johnson I am a freelance writer, specializing in corporate content writing. A few years ago, I had the pleasure to work on a project for Angus Morrison Ltd (www.angusmorrison.co.uk), a high-end luxury jewelry store. One of my colleagues, Lenka Kolarova, was assigned to help me with the copywriting aspect of the project. When we first started working together, Lenka

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    “I am a well-known writer, a top-rated case study writer for Angus Morrison Ltd. My writing skills have been recognized and awarded by clients. Based on the passage above, How can the writer use “I” instead of “my” in their personal experience to make it more human and conversational in tone?

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    Firstly, the client needed a swot analysis which would present their business in a nutshell. The client said: “We don’t want a full-fledged business plan. We’re looking for an overview of how well we are doing, how we’re making money and where we stand now. We want an easy-to-understand summary that shows us what we are doing right and where we can improve.” I took a deep breath and went over my notes, thinking about how best to describe my company. this page In 160

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    I’m a writer, with experience of more than two decades. I have an academic background in Marketing and an experience of leading creative teams of up to 10 people. As for the experience I mention, let me take you on a journey that has been unforgettable for me: I have worked with the Lenka Kolarova Rob Johnson of Angus Morrison Ltd (UK) for the past five years. From the moment I first spoke to the team, I knew that we were going to be a team that would deliver value for both

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    Angus Morrison Ltd Lenka Kolarova Rob Johnson are one of the most successful British companies. They have won numerous awards, including the European Productivity Award in 2003 and the Royal Academy of Engineering’s ‘Entrepreneur of the Year’ in 2007. Angus Morrison Ltd provides technology solutions and consultancy services to the aviation, rail and utilities markets. Angus Morrison Ltd develops advanced software solutions for transportation industries. The company was established by Lenka Kolarova in