Category: Management Case Studies

  • TechFriend How to Improve Corporate Governance and Board Engagement in a HighGrowth GigEconomy SME Trond Randoy

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  • Flipkart vs Amazon vs Snapdeal WinnerTakeAll Battle in India Rainny Shuyan Xie Vijay Sethi 2018

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  • Building the Corporate Learning Brand Nike U Shlomo BenHur Robert Crawford 2012

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  • Academic Entrepreneurship Navigating Commercialization Simon Parker Vania Sakelaris 2022

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    Lenovo is a Chinese multinational computer technology corporation and a subsidiary of Lenovo Group. The brand was formed in 1984 in China, and since then it has expanded to over 23 countries. With its global headquarters in the city of Pudong, Shanghai, Lenovo is a leader in consumer and enterprise computing devices. Lenovo is a multinational computing technology company that has been expanding globally since its inception in China. It has a significant presence in over 23 countries and has become

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    Brand Management is critical for companies to stand out from their competitors and to create a strong brand. Companies have to take measures to enhance brand perception and loyalty with consumers. The following case study discusses Lenovo, an Indian-based manufacturer of computer products, and its path to creating a global brand. Lenovo is one of the fastest growing computer manufacturers in the world. In 2005, Lenovo reported $7 billion in revenue. Lenovo is a multinational company with its headquarters in Shenzen,

    Recommendations for the Case Study

    Lenovo is a great company. It produces one of the best laptops for the market at the time, the IdeaPad 100, and it has its roots in China and, for a time, in Switzerland. My favorite Lenovo product was the ThinkPad T43, which is a super computer. The T43 is an extremely reliable, user-friendly, full-featured laptop with an amazing keyboard. I always use the T43 when I am traveling for work, and I love the keyboard, which is great for product

    PESTEL Analysis

    Lenovo was founded by Leslie Wong, a Taiwanese immigrant in Hong Kong. The first Lenovo office opened in 1984 in Shenzhen and today there are more than 70 offices in 28 countries worldwide. Lenovo is now the world’s top PC vendor, and in 2006 I wrote about how Lenovo has built a global brand and set up operations across the globe to do it. This piece, published in Management Discoveries magazine, was my first professional writing for the publication. It was also