Category: Management Case Studies

  • Linden Lab Crossing the Chasm Thomas R Eisenmann Alison Berkley Wagonfeld 2009

    Linden Lab Crossing the Chasm Thomas R Eisenmann Alison Berkley Wagonfeld 2009

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    Linden Lab is one of the few virtual worlds that has made the leap from a casual hobbyist activity to a serious investment. The company is at a unique point where it can focus on bringing its online world “Skadi” to mainstream media as a way to drive significant new revenue. This is a very exciting time in the company’s history. Skadi (www.skadi.com) is a free-standing world where individuals can build their own homes, play the games they want, and interact with others in their environment. Over

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    In the mid-1990s, Linden Lab (Linden Lab’s) flagship product, Second Life, was a dream-come-true for the futuristic-looking avatars that inhabited the virtual world. I used the word “dream” because the concept behind the Second Life was a way for people to live out their fantasies and play out elaborate virtual worlds, complete with full-scale buildings and gardens, and with full interactivity among inhabitants. I remember being fascinated with this technology, but my enthusiasm

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    During the presentation of the new products and services for the 2009 Game Developer’s Conference, I observed one of the greatest business innovations in our industry. Linden Lab’s game, Second Life (SL), hit a “chasm”—a barrier that separates potential users from those who use the service. i thought about this This barrier is where the majority of the people in the audience were sitting. The chasm was so wide, in my opinion, that there wasn’t room for most of the people. Linden Lab’s goal in building this

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  • Netflix Willy Shih Stephen P Kaufman David Spinola 2007

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  • Casing Petrochemicals Limited Reviving Growth in Turbulent Times Gurveer Singh Jaswal Neetu Yadav

    Casing Petrochemicals Limited Reviving Growth in Turbulent Times Gurveer Singh Jaswal Neetu Yadav

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    Turning Around Sams Club

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    I am a veteran marketing professional working with brands in retail media networks. I am excited to share my insights with you on retail media networks (RMNs) and their contribution to the success of retail businesses. The importance of Retail Media Networks (RMNs) cannot be overstated in retail marketing. RMNs offer retailers a unique way to reach their target audiences in an affordable, measurable, and targeted way. look at this site In this case study, I will examine how