Lifting the Vail Largest US Snow Sports Resort Operator Takes on Climate Change Christopher I Rider Joni Betrand 2023
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When I first took on the leadership of the largest US snow sports resort operator, I wanted to build on the brand’s reputation for innovation and progress, rather than repeat the mistakes that plagued it from the 1970s through the 1990s. Lifting the Vail is now the top winter sports resort in North America. In recent years, we have embarked on a comprehensive restructuring, reimagining our business strategy, and creating new opportunities to better align our organization and our products with the needs of our guests
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In this first-person case study, I am speaking from my own experience as an award-winning journalist who covers skiing and snowboarding. It’s the end of season and I am standing at the base of the world’s largest snow sports resort, Lifting the Vail, located in Breckenridge, Colorado. With two ski lifts, 488 acres of natural powder, and an indoor snowpark, I had come to check out the world’s newest winter sports resort. Lifting the Vail’s slopes
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As I sit in my home office at the top of Vail Mountain, looking out over the vast ski resort, I am overcome with a sense of deep gratitude. Here, amidst a landscape so magnificent, my eyes find a glimmer of hope, a chance to build a better future. The sun rises on another day, but this time the temperature drops significantly, a welcome escape from the oppressive mid-winter chill. A newfound sense of confidence fills me, as I am reminded of the enormous responsibility that lies ahead. The ski
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The vail biggest US snow sports resort operator takes climate change seriously. go right here Here’s how they’re making the necessary changes: A few years ago, the resort had a plan to build a new, $100-million mountain in addition to their existing six-square-mile ski area. As they predicted, global warming had a dramatic impact on the region and the mountain. The climate change had caused severe melting of the mountain, rendering the terrain impossible to access, which was a significant loss. To overcome these challenges, Lifting the
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As the nation’s highest-profile climatologist, you must make a choice — do you support efforts to fight global warming or are you a denier? continue reading this I am one of them. I can give my opinion because I’m a seasoned journalist. Climate change is real, and it’s not a hoax. It’s caused by the rise of greenhouse gases and carbon dioxide from burning fossil fuels, and it’s accelerating. Last year, the average global temperature was the second hottest ever recorded,
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The Vail Valley Resort in the western US was once a world leader in ski and snowboard resorts, providing a haven of comfort and relaxation. However, in recent years, global warming has taken hold and the Vail Mountain Resort has felt the impact. The snow and winter weather have become more erratic, causing ski resorts to shut down in the summer for several years, costing millions in revenue. To avoid such disasters, the Vail resort is turning to solar power, which is a key component in the resort’s efforts to reduce