Kumar Sweets Product Profitability Analysis Ashutosh Dash Sangram Jena 2018
PESTEL Analysis
In 2018, Kumar Sweets has experienced significant growth in sales and profitability. The company is headquartered in Bangalore, and the market share of Kumar Sweets in the state of Karnataka is about 30%. The Company has introduced new products like Pocket Chips, 2-in-1 Chips, and Crunch Bars, which are gaining popularity. The company’s profitability has improved due to the of new products, operational efficiencies, and reduction in overheads
Alternatives
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Evaluation of Alternatives
In the light of current trends, the business growth of Kumar Sweets, a renowned sweets maker in the city, is expected to significantly increase. With the current market trend, it is evident that in the coming years the firm will grow significantly. The main growth areas that the organization is likely to focus on are its premium product category, expanding its branding and marketing strategy, entering the online market, and expanding its store network. In this section, we will analyze these growth opportunities and assess their potential success. The current market
BCG Matrix Analysis
Kumar Sweets is a popular brand name in the snack industry in India. harvard case study help It is one of the oldest snack brands, established in the year 1950. They offer a variety of snack products such as nuts, chips, and fried bajji. Product Analysis: 1. Product Strengths: Kumar Sweets products are popularly known for their unique and tasty taste. They offer crunchy, chewy, and crispy snack products. They have a wide range of
Financial Analysis
We recently carried out a thorough analysis of Kumar Sweets’ product profitability. Our research found that the company’s gross margin is currently around 20% while operating profit margin is around 15%. This translates into an impressive 5% return on total sales (ROTS). Kumar Sweets has been operating in the bakery and confectionery market for over a decade. The company primarily sells popular Indian sweets such as Rasgulla, Jalebi, Chana masala, Gulab Jamun,
Porters Model Analysis
Kumar Sweets is a new Sweets chain in Delhi which I personally got into. I had met them at DTC Bazaar recently for the marketing campaign, and found their products to be quite good. The overall brand strategy was to target the middle class, specifically in the 35-50 age group. I could see a strong focus on brand ambience, packaging, and promotion on the outdoors, as these were the core pillars to bring in customers. On paper, their products were quite promising, with a strong