Category: Ivey Business School Case Studies

ECommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin

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I wrote: “E-Commerce: WilliamsSonoma’s Future and Competitor’s Impact” for the article: ECommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin in the Journal of Marketing Management in December, 2010. The article deals with the growth of eCommerce in various sectors such as FMCG, technology, telecom, and others. The article provides a detailed analysis and forecasts of various aspects of eCommerce in the aforementioned sectors, including WilliamsS

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ECommerce at WilliamsSonoma WilliamsSonoma is an iconic e-commerce retailer for high-end furniture, cookware, and home decor, located in the US and globally. It is part of the Williams-Sonoma conglomerate, which is ranked 13th in US retail sales. see post The company was founded in 1931 as a family-owned furniture store in San Francisco by Robert Williams, an art dealer. WilliamsSonoma’s CEO, Rosabeth Moss

Branding the Master Brander A Positioning Procter Gambles Employer Brand Kimberly A Whitler 2020

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The Young Studio Learning the Language of Marketing

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JeanClaude Biver B Leading Change at Hublot Ryan L Raffaelli 2014

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Rush Street Interactive Market Entry Decision in Online Sports Betting Meredith Woodwark Victoria Small

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