Madhumakhiwala FMCG Marketing and GoToMarket Strategy Rajeev Kumra Inderjeet Singh Aastha Verma

Madhumakhiwala FMCG Marketing and GoToMarket Strategy Rajeev Kumra Inderjeet Singh Aastha Verma

Problem Statement of the Case Study

I have been working in the FMCG sector for the last four years. In my position as the Head of Sales, I was tasked with overseeing the sales of Madhumakhiwala FMCG products in the North West region. More Help The company operates out of three factories in this region and is known for its high-quality FMCG products. The key strength of the company was its strong presence in the market, which enabled the company to maintain a good share of the sales in the region. The company had a strong focus on customer engagement and marketing

Porters Model Analysis

Madhumakhiwala FMCG (Fast Moving Consumer Goods) is one of the largest FMCG companies in India and the largest private FMCG company, with a market share of approximately 12.5%. Madhumakhiwala has been in the business for 77 years and has achieved 18 consecutive years of continuous annual sales revenue growth of 20%. additional resources GoToMarket Strategy: The GoToMarket strategy is the corporate strategy of Madhumakhiwala FM

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I have worked for Madhumakhiwala FMCG Marketing and GoToMarket Strategy. I believe that this company’s Marketing and GoToMarket strategy was innovative, focused on consumers, and resulted in increased sales. Madhumakhiwala FMCG has a long history in India, with a strong brand identity, and has achieved significant growth and profitability in recent years. Madhumakhiwala FMCG’s marketing approach is centered around the concept of ‘Excellence in Consumer Feedback’. This

PESTEL Analysis

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Porters Five Forces Analysis

In the first-half of 2018, Madhumakhiwala FMCG, a leading FMCG company in India, unveiled its GoToMarket strategy which is designed to create a customer-centric growth-oriented brand culture for the brand. This presentation will discuss the Madhumakhiwala FMCG marketing and GoToMarket strategy, including its consumer and competitive analysis, target market positioning, business goals and objectives, sales and marketing plans, advertising strategy, and key performance indicators for the market

BCG Matrix Analysis

“My story starts when I was in the last year of my bachelor’s degree. I have always wanted to work with a brand in FMCG that was trying to expand globally. After a lot of networking, I got into Madhumakhiwala FMCG, a company that’s passionately building its business in international markets. I was fascinated by their GoToMarket Strategy. It was built on the core value of Customer-centric, Digital, Collaboration, and Lean processes. Since my joining, I have