Category: Ivey Business School Case Studies

ColgatePalmolive in Mexico Abridged Julia Horn 1990

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Honda Innovation the Chinese Way Ali Farhoomand Minyi Huang Ricky Lai 2010

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Honda Innovation in China, the Chinese Way: Aligning with the PESTEL Analysis The concept of innovation is an essential part of business strategies, which can help an organization stand apart from its competitors in the global market. However, most organizations in the world face various problems in innovation, including lack of financial resources, a shortage of skilled talent, an overly focused business model, a stagnant organizational culture, and an insufficient knowledge base. To address these issues, Honda has taken a pioneering approach in China

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Scale AI Scales Up Boris Groysberg Sarah L Abbott

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Showrooming at Best Buy Thales S Teixeira Elizabeth Anne Watkins

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As the consumer’s need to control everything is increasing, the emergence of ‘showrooms’ is becoming an essential component of the shopping journey, from smartphones to air conditioners. The ‘showroom’ experience is a way for consumers to preview, test, and compare the product’s features and functionalities, leading to potential disruptions in traditional retailing models. This experiment on showrooming was conducted to assess the impact of showrooming on consumer experience. The survey was sent to 100 consumers from 3 cities in

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The Apple iPhone Paul W Farris James Mitchell Robert E Spekman

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Zynga A Mikolaj Jan Piskorski David Chen 2010

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The Hyderabad Metro PPP Vijaya Sunder M Ramakrishna Nidumolu Sridhar Bhagavatula

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Seed Stage Fund Dispute in Venture Capital B Paul Chambers Jeff Schatten Teresa Aires

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CocaCola vs PepsiCola and the Soft Drink Industry Rebecca Wayland

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