Category: Ivey Business School Case Studies

CASE 32B SAMRIDH Blended Finance Facility B Archita Adlakha Neeta Rao Achin B N Biyani

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“We are not interested in ‘me-for-myself’ but rather ‘we-for-others’.” (Sharma, 2015). 1.1 Context: Samriddhi Adhikari and Neeta Rao Achin, entrepreneurs, are working together to make a change in the Indian economy. They started their business of manufacturing low-cost textiles at the age of 22 and have grown it to a multinational brand. SAMRIDH, established in 2014, is

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As India gears up to launch SAMRIDH, a new initiative to improve the quality of infrastructure services, Finance Minister Piyush Goyal announced several initiatives to bridge the infrastructure gap. One such project is the Blended Finance Facility (BFF), which will mobilize USD 15 billion in private sector finance. As part of this initiative, SAMRIDH will finance infrastructure projects, providing long-term debt financing to the projects. The facility is expected to mobilize private sector finance for

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The idea of blended finance is gaining momentum globally, as governments seek to mobilize private capital to support their economic development plans. The Samriddhi Blended Finance Facility is an example of blended finance, which was initiated by India’s Reserve Bank of India to finance small and medium enterprises (SMEs). This blended finance facility aims to provide SMEs with access to finance through three components: debt financing, equity investment, and technical assistance. The Facility is designed to target

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This project was undertaken at the request of the National Bank of India, and the aim was to help small and medium enterprises (SMEs) to grow and create job opportunities in rural and semi-urban areas in the country. SMEs make up about 60% of the nation’s GDP and are the backbone of India’s economy, but face a wide range of challenges in access to finance, including high interest rates, long approval time, and limited capital. We decided to take this opportunity to offer innovative finance solutions

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My work in SAMRIDH, a blended finance facility of National Bank for Agriculture and Rural Development (NABARD) and Indian Banks’ Association, allowed me to experience firsthand the challenges and opportunities for financial inclusion in rural areas of India. SAMRIDH is a program aimed at promoting agricultural development through the provision of credit for smallholder farmers, which in turn improves their access to markets and income. The program’s primary target group are marginalized and semi-marginalized far

Shayna EcoUnified Expanding Into a Green Field Biswaksen Mishra Anupama Prashar

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At first, when I heard the news of Biswaksen Mishra’s start-up’s success at a funding round organized by Eco Unified, it made me emotional. The company is called “Shayna” and it is a startup based in Mumbai. Shayna stands for “self-reliance, innovation, and sustainability”. With an innovative approach to product and packaging, Shayna intends to revolutionize the food and beverage industry in India. Their aim is to make organic food, fresh

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Shayna EcoUnified Expanding Into a Green Field Biswaksen Mishra Anupama Prashar The green field I have been waiting for is finally here. EcoUnified’s business acumen is helping me in achieving my dream. I have been operating a small retail store for two years but was struggling to remain afloat. “Biswaksen is a brilliant and committed manager,” says Sanjay Gupta, owner of EcoUnified, “He understood the marketing challenges we faced

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EcoUnified, a sustainable business venture founded by Biswaksen Mishra, aspires to address the environmental challenges posed by the world today by offering environmentally friendly, low-cost solutions for improving energy efficiency, environmental awareness, and water conservation. Its core principles are to be eco-friendly, social, and innovative. In its pursuit to achieve social and ecological wellbeing, EcoUnified, Inc. Will invest its money wisely in projects that promote the use of eco-friendly

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Shayna EcoUnified, one of the largest eco-friendly brands globally, is expanding into a green field, Biswaksen Mishra, the company’s marketing head, told CNBC-TV18. Mishra said that the company, founded by Anupama Prashar, plans to establish a new factory, which will be capable of producing high-quality products at an affordable price point. The expansion project is scheduled to commence by the end of 2019, the company announced earlier

Going Social Durex in China Mikolaj Jan Piskorski Aaron Smith 2014

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I was delighted when I stumbled upon Going Social Durex, a Chinese-owned brewery with a popular, low-price Durex brand. I found them a bit hard to locate in my local market, and I’d just discovered their Durex brand in an internet search. What immediately struck me was that Durex is one of the world’s most famous toilet bowl cleaning products, and its familiar brand name and logo are instantly recognizable. They’re also a very well-known and successful brand. this post

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How do social media platforms impact brands and consumers in China? In March 2014, the China market was the talk of the town with its huge potential for brands and consumers. Durex the famous sexual conditioner in the UK and Australia had launched Durex Injectable Pill in the Chinese market. This social media campaign aimed to target Chinese users using WeChat (a Chinese messaging app), which has about 1 billion active users and is widely used in China. It was planned to reach users through the platform

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China’s economic growth has driven rapid development and innovation across a variety of sectors, including technology. The country’s e-commerce marketplace, JD.com, has become a significant competitor to global giants such as Amazon and Alibaba, and it is an interesting case study for understanding the emergence of new businesses and the importance of social media platforms in marketing. This case study will analyze Going Social Durex, which is the leading supplier of branded men’s underwear in China. The purpose of the

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Durex, one of the biggest makers of adult condoms, is setting its sights on China with a social media campaign that is targeted at women in their late teens and early 20s, the age group which has recently been redefined by Chinese advertising. Durex China is planning to use Facebook and Weibo (China’s Twitter) as their preferred channels to promote a product which Durex considers the most desirable in the adult category in China. Durex China has appointed DW Consulting as a media and

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“The Going Social Durex is a smartphone application that I developed with Aaron Smith, my Chinese co-worker in Beijing. In this application, I have incorporated social networking capabilities, including Twitter, Facebook and a blog. We are able to interact with our customers through a direct message system, as well as on social networking sites. The main objective of Going Social Durex is to help the company promote their product and to get some exposure in the international market. The application is very simple to use. Users can sign up for the service, and

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Going social has been, and is still, an incredibly popular marketing tactic these days. And it’s a popular tactic for companies looking to break into new territories. As the world’s leading beer brand, Durex is keen to tap into that growing ‘so viral’ marketplace and has launched its first major social media campaign in China. This looks, from afar, like a huge gamble: as we all know, Chinese people have very little to do, and they are a huge demographic group that don’t particularly drink. However

Black Caucus Groups at Xerox Corp A No author listed in text

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Accenture Human Capital Strategy Paula A Price VG Narayanan James Weber 2016

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The Offer Compensation in Consulting Mehmet A Begen Joe Noss

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Evaluating Microsavings Programs Green Bank of the Philippines (GBP) B. Nava, A. Dean, W. Yin, and M. Shotland, “Green Bank Evaluation: Results from a 2-Year Phase,” Harvard Business School Management Department, Working Paper Series, 2016. [Full text available online.] B. Nava, A. Dean, W. Yin, and M. Shotland’s Green Bank Evaluation aims to improve the performance of Green Banks

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I’m an award-winning academic economist who has been published in numerous top journals and is regularly consulted for policy advice by various agencies of the US government. I’ve also been honored by two Fulbright fellowships to my alma mater, Yale University. I also have a Ph.D. In economics from Cornell University. I’m the CEO of Green Bank of the Philippines. My mission is to provide clean energy options to rural farmers, households, and small businesses in the Philippines, and generate financial