Category: Ivey Business School Case Studies

  • Data Breach at Equifax Suraj Srinivasan Quinn Pitcher Jonah S Goldberg 2017

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  • Leader as a Motivator Boris Groysberg Robin Abrahams Katherine Connolly Baden

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    – The company’s growth strategy of being a hotel-to-beyond hospitality company focuses on digital technology and innovation to improve the overall customer experience. – Huazhu has introduced an omni-channel guest experience management platform to enhance its reach beyond brick-and-mortar hotels. – The company has introduced “VIP Lounge” (Virtual Interior Platform Limited) which has opened an AI-powered virtual lounge at the airport terminals to cater to guests who are departing. – Huazhu

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    I started working at Huazhu in June 2018 as a Data Scientist. I’d been at the company for a month when we launched our digital platform and had to get to know all the backend and frontend systems. At the time, the project was considered as one of the most challenging projects in our company. I remember I had to work on data processing, machine learning, and performance optimization tasks. We had to build APIs to connect with external APIs, data storage infrastructure, and front-end web framework. We also had to manage database schema changes