Category: Ivey Business School Case Studies

  • Marissa Mayer at Google Melissa ThomasHunt Meredith GethinJones Susan Fleming 2012

    Marissa Mayer at Google Melissa ThomasHunt Meredith GethinJones Susan Fleming 2012

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    Marissa Mayer, the new CEO at Google, had an unconventional resume. A Stanford graduate with a PhD in economics, she’s married to an engineer who’s now a high-tech magnate, and she’s been on the other side of the equation as a top-level executive in Silicon Valley. But with her “M” in the middle, she has quickly become the most effective corporate leader in years, especially when she speaks from the top and has the support of the company’s core engineers.

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    I attended one of Marissa Mayer’s keynote speeches last week in San Francisco. She was the Yahoo CEO then and she spoke at Yahoo’s offices, the Yahoo Space. When she spoke, she had just been promoted and she was on stage with a fresh pair of glasses. There was no pomp and circumstance, only a few people present, like myself. I’ve spoken at conferences before and this has to be one of the most relaxed and informal environments I’ve ever been. What she did was not a

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    In a recent interview with the Times, Mayer spoke highly of her new Google team. She described the company’s search engine as “one of the best” and explained that the search results were the best. “I think what is so exciting to me is to see how people respond to this product,” she said. “It has never been my focus.” In contrast, at Yahoo, she had to deal with criticism about Yahoo Search, as well as issues with Google itself. She said Yahoo’s search results were “not terrific,”

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    Apart from the two books above, Mayer had a brief but productive time at Yahoo, which was spun off in 2005. Look At This Under Mayer, Yahoo, under the leadership of co-founder Jerry Yang, had begun a slow, painstaking, painful transformation into the world’s most important company to ever live at the intersection of the internet and advertising. The result was a giant leap forward in a business, which, until then, had largely operated in a world that had never even imagined how digital would change its way of

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    [Title:] The Impact of Marissa Mayer’s Management Style at Google Page 1 Marissa Mayer is the CEO of Google, the tech giant that has become a leader in online search, digital ads, and mobile communication. Google has revolutionized the way we interact with information and is one of the world’s largest and most valuable companies. The success of this company can be attributed to Mayer’s management style, which is focused on creating an environment where employees thrive, develop, and have fun.

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    1. Marissa Mayer at Google is a woman. – Women are more talented than men. 2. Marissa Mayer at Google is young. – In 2004, she was the youngest woman to be promoted to the CEO of Yahoo. 3. Marissa Mayer at Google is tech-savvy. – In 2009, she said “I know what it’s like to be a teenage girl.” 4. Marissa Mayer at Google is an expert in search and

  • Taylor Swifts Blue Ocean Strategic Moves W Chan Kim Rene Mauborgne Melanie Pipino

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  • The Redgrove Axial Workshop Michel Anteby Mikell Hyman

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    This workshop was led by Michel Anteby and Mikell Hyman at The Redgrove Studio in Sydney, Australia. The first session was on Saturday, April 20, 2019, 1:00pm to 5:00pm, and the last session was on Monday, April 22, 2019, 10:30am to 4:00pm. Michel Anteby is an experienced artist, writer, and lecturer who works internationally in printmaking, wood

  • LongTerm Capital Management LP D Andre F Perold

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  • Advanced Medical Technology Corp Thomas R Piper Steven S Rogers 1986

    Advanced Medical Technology Corp Thomas R Piper Steven S Rogers 1986

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  • Pioneer Natural Resources Enhancing the Capital Return Strategy with Variable Dividends Benjamin C Esty Elisabeth Kempf E Scott Mayfield

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    Subject: The Book Deal Confidential Instructions for the Publisher Deepak Malhotra Max H Bazerman Cover letter to publisher of book in progress, The Book Deal Confidential. our website Dear Sir/Madam, I am deeply honored to be invited to submit my manuscript, The Book Deal Confidential Instructions for the Publisher Deepak Malhotra Max H Bazerman, to you for consideration as a potential new book for your esteemed publishing house. I feel truly privileged to have

    Recommendations for the Case Study

    “My life-long dream came true — the first book deal from a major publisher. Deepak’s work has been widely acclaimed and in demand in both India and the US. I read Deepak’s essays, stories, and articles published in several respected literary magazines. He brings forth a vast repertoire of thoughts, feelings, and ideas from various domains — from music, art, social science, philosophy, literature, economics, and politics to sports. In short, Deepak is a polymath. He is not bound by any

    Financial Analysis

    The Book Deal Confidential is my most profitable manuscript. I believe, without any hesitation or doubt, it could make you rich. To make you more aware of the fact that The Book Deal Confidential is for sale and to make you understand how much the manuscript is worth, I will share with you, the most important financial terms. The first and foremost financial issue that comes to my mind is the royalty percentage. It is 15% of the total royalties that you will receive from the publishing house for every book that you sell.

    Problem Statement of the Case Study

    [A case study in writing: a 12,000 word novel written by a popular author, published by a major publisher, but the writing in the book has major flaws, such as: 1. Stiff Prose, Stiff characters, stiff plot and dialogue. 2. Lack of characterization, too much description. 3. Poor pacing, dialogue too long. 4. Poor sentence construction, too many poor-grammar words. 5. Poor plot structure, too many plot twists and