Category: Ivey Business School Case Studies

  • Newsweek Driving a Digital First Strategy Lynda M Applegate Suraj Srinivasan 2021

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    Newsweek, the iconic publication, is leading the way with an innovative digital first strategy. It aims to leverage technology and online resources to increase its readership, while still maintaining its high-quality journalism. The initiative is driven by Lynda M Applegate, executive editor of Newsweek, and Suraj Srinivasan, editor of Newsweek, whose previous careers have prepared them for this moment. Find Out More Applegate has led Newsweek’s digital transformation since 2013, expanding the news site’s website to include more than

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  • Using Data Visualisation to Find FB Opportunities during a Pandemic Marcus Ang Yongchang Chen

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    The current situation is that Facebook is facing a global crisis, where in the middle of the pandemic. We are experiencing the biggest challenge since Facebook was founded in 2004. According to the social media giant, the number of active users of its platforms has dropped by almost 50 million worldwide in 2020, from over 2.8 billion in the previous year. Facebook has become a crucial tool for people around the world to maintain social contacts amid the lockdown measures. However, the company’s business, which includes advertising, was

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    When the Covid-19 pandemic broke out, Facebook had become the first social network worldwide to implement a lockdown and shut down its operations. Facebook’s chief executive, Mark Zuckerberg, announced that Facebook would temporarily halt its operations to enable its employees to take care of their wellbeing while also working to help those impacted by the pandemic. In his recent blog post, Mark described the steps Facebook has taken to support the community, including providing resources, working with governments and non-profit organizations, and offering assistance and counselling services for

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  • Strategy Execution Module 7 Designing Asset Allocation Systems Robert Simons

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  • Valero Energy Corporation and Tight Oil Richard HK Vietor Eric Adamson Aaron Byrd Ned Chiverton Mariko Meier Rob Rain 2013

    Valero Energy Corporation and Tight Oil Richard HK Vietor Eric Adamson Aaron Byrd Ned Chiverton Mariko Meier Rob Rain 2013

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    I was impressed by John R Wells and Gabriel Ellsworth’s Evaluation of Alternatives, written for their Marketing I class in Fall 2017. They both are excellent writers, and their work is impressive. Wells wrote an impressive analysis of marketing research findings and suggested improvements to the product design. He emphasized that product innovation should not be used as a substitute for cost reduction, but instead, as an essential element for market competitiveness. Ellsworth’s work on cost control identified the most cost-effective and

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    I did not start from scratch, and I have been writing for five years now. For the last two years, I have been working as a Marketing Consultant, and my tasks include researching and writing marketing plans for different clients. I have learned that a good marketing plan should be unique, tailored to the client’s business, and be focused on business objectives. The plan should contain a clear strategy, metrics, and a set of deliverables. Danaher Corporation (DHC) is an American multinational conglomerate

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    It was in 2006 that John R. Wells joined the corporation as the Vice President for Product Marketing. He took the job with the company because of his 14 years experience at other top companies such as Matsushita Electric Industrial Co., Ltd. At that time, I was 28 years old and had been working for Danaher since 1993. This company is known to have a top-notch management and research and development system. The company has a strong reputation among industry and investors.

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    [Danaher Corporation](https://en.wikipedia.org/wiki/Danaher) is a Fortune 500 company based in Silver Spring, Maryland, USA that is part of the [GE](https://en.wikipedia.org/wiki/General_ Electric) Industrial Segment. This company produces [products](https://en.wikipedia.org/wiki/Products_of_Danaher), [services](https://en.wikipedia.org/wiki/Services_of_Danaher), [systems](https://en.wikipedia.