ITC eChoupal Initiative David M Upton Virginia A Fuller

ITC eChoupal Initiative David M Upton Virginia A Fuller

Financial Analysis

ITC eChoupal Initiative (Idea) The eChoupal concept is a unique and innovative approach to promote small-scale rural electrification (SRE) in India. According to the Union budget (2018-2019), the government of India has planned to provide all India electricity to all households through solar rooftop system. It aims to increase the demand for energy in rural and remote areas of the country, thereby increasing the demand for rural electrification. This proposal seeks to integrate

BCG Matrix Analysis

David M Upton and Virginia A Fuller, are the 50 year old father and daughter duo working in Bangalore, India. I knew their names as they had published a 120-page book on ITC called ‘‘Living Initiative’’. As soon as I read the book I knew they were very passionate in the idea of e-Choupal. I decided to write a small case study on this e-Choupal Initiative by David M Upton and Virginia A Fuller. David M Upton and

PESTEL Analysis

In the wake of India’s growth, there was a need to create job opportunities for rural people. This has led to the formation of ‘eChoupal’ in rural India. An eChoupal is a cooperative society that grows and provides electricity, water, and other basic needs to rural people. It is a community-based model that brings people into the local economy, develops rural infrastructure, and promotes sustainable agriculture. To address this need, eChoupal was developed in 1985 by

Porters Model Analysis

I would like to highlight ITC eChoupal Initiative David M Upton Virginia A Fuller which has been set up by the ITC (Indian Tea Corporation), aimed at increasing rural income and enhancing rural economic development. This initiative has been carried out in 6 districts of India, namely, Assam, Maharashtra, Kerala, Jharkhand, Bihar, and Odisha. The initiative aims to improve the lives of people in these districts by creating linkages between small tea estate owners and retail

Problem Statement of the Case Study

In the case study, the focus was on the ITC eChoupal Initiative that the Tata Institute of Social Sciences (TISS) had set up in Gujarat. Tata Institute of Social Sciences (TISS), India’s premier school of social sciences and public policy research, has established ITC eChoupal Initiative (ECTI) in Gujarat to empower rural communities with access to modern electricity and access to agriculture input. Its objective is to strengthen and enhance the existing rural power distribution infrastr

VRIO Analysis

ITC eChoupal Initiative, David M Upton and Virginia A Fuller are not merely a visionary project to boost rural India’s economic growth, it also delivers a unique service – free electricity to the villagers. Apart from providing lighting, it also facilitates a business centre where entrepreneurs can sell agricultural produce, health and beauty products, and handlooms to earn a decent income. In a few years, over 140,000 households in 650 village panchayats (v

Porters Five Forces Analysis

ITC eChoupal Initiative – It has been in place since 1984 and has since been expanded to 421 districts in more than 12 States with 5.7 million smallholder farmers. The initiative has led to significant improvement in farmer income, livelihood diversification and increased access to modern farm machinery and inputs. why not try here The program has enabled farmers to sell their produce through self-help groups, thus reducing the risk of sale to traders. The program has also strengthened the market linkages of farmers by setting

Case Study Solution

David M Upton and Virginia A Fuller are the founders of the ITC eChoupal initiative, a grassroots organization promoting e-commerce in rural India. useful content e-commerce has been a big challenge for rural India, where agriculture is the primary source of livelihood, and Internet penetration is low. The founders realized that traditional retail methods of selling goods are cumbersome and expensive, and they wanted to bring e-commerce within the reach of the small farmers and rural households, which were the main beneficiaries of the initi