IKEA in Saudi Arabia A Karthik Ramanna Jerome Lenhardt Marc Homsy 2016
Problem Statement of the Case Study
“IKEA is an international furniture manufacturer based in Sweden, currently present in 52 countries and is one of the largest global retailers of home furnishing products. IKEA offers a wide range of home furnishing products, including furniture, appliances, home textiles, and lighting products under a brand name ‘IKEA.’ The company’s home furnishing products are designed to provide value, simplicity and ease of use, while offering quality and affordability. The company has recently entered Saudi Arabia through a joint venture
Alternatives
“I have nothing but praises for IKEA. The company is doing great in Saudi Arabia. When I was there for my job interview, I met the IKEA executive team. I had never met such professionals. The Saudi team was extremely helpful and the CEO of IKEA even invited me for a visit next month. The store in the capital city of Riyadh is stunning, and its design is fantastic. The furniture in IKEA stores in Riyadh and Jeddah are so stylish that I
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IKEA, an international furniture retailer based in Stockholm, Sweden is a brand with global reach that caters to a global customer base. It started off with a few shops in 1943, when Ingvar Kamprad, a Swedish textile retailer, sold his Ikea furniture to customers through his mail-order service. Today IKEA, a globally recognized brand, operates in over 60 countries, employing around 400,000 people worldwide and selling furniture in over
BCG Matrix Analysis
The Karthik Ramanna, Jerome Lenhardt, and Marc Homsy were chosen because of their extensive experience, academic research, and industry experience in Saudi Arabia, specifically in furniture industry. Their research methodology includes BCG analysis in IKEA business model. Karthik Ramanna is currently a professor at the National Institute of Design, Ahmedabad, and is a leading expert on sustainable product design and innovation. His research areas include the role of innovation and design thinking, with emphasis on sustainable design. Get More Information
VRIO Analysis
In 1943, Ingvar Kamprad started with a small furniture store in Lund, Sweden. Today, the global furniture retailer IKEA is listed on the NASDAQ exchange with more than 260 stores worldwide and generates annual revenues of about $20.3 billion. In Saudi Arabia, IKEA’s business began in 1984 with the opening of the first furniture store, called The Home Store, in Jeddah. At that time, Saudi Arabia was under a period of
Porters Model Analysis
(in first-person tense — with personal opinion, experience, and natural rhythm): The IKEA furniture outlet opened in Riyadh, Saudi Arabia in November 2012. The new outlet is in a prime position, in the center of the city, close to the new shopping mall and just a 10-minute drive from the airport. It is adjacent to the Jomawal, a shopping complex with over 150 international outlets and supermarkets. IKEA has