Harleys Corner Positioning Dilemma in the Pet Food Market Madhurima Deb 2017
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I did a marketing case study for my 3rd year MBA project. This case study was on Harleys Corner Pet food marketing strategy. Harleys corner is the one of the leading chain of pet stores in India. They have been a reputed brand in pet food market. The main objective of this case study is to analyze the present positioning of Harleys corner in the pet food market and suggest strategic options for the firm to sustain its position in the market and to stay ahead of its competitors. Har
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Harleys Corner was an exclusive pet shop with a unique business model to cater to the demand of customers who were searching for an exclusive pet store. It was built by a man named Harleen Sethi who believed in the concept of “Premium is our Business”. The shop was in the heart of one of the busy roads in Mumbai city and was only 2000 sq. Ft. In size. This made it extremely profitable and also made it difficult for the competition in the locality. But the real problem started when Harleen
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Harleys Corner is one of the biggest pet food retailer in the country, and it has a significant presence in the pet food market in India. The company has a range of pet food products in all important categories such as wet dog food, dry dog food, kibble dog food, dog food, and also offers personal care for dogs such as shampoo, de-shed, etc. The company has a vast network of more than 500+ stores across the country, including both retail and online stores. However, the main challenge
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A case study on Harleys Corner Pet Food Market Harleys Corner is one of the popular retail stores that offers a wide range of Pet Foods for dogs, cats, birds and other pet animals. Get More Info With a growing clientele and an ever-growing catalog, Harleys Corner decided to expand its market by opening a branch in Harleys Corner. Related Site It would be a huge investment to expand the business operations in a new location with a different clientele and different business strategies. One major aspect of the decision was
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Harleys corner is a marketing strategy by Harley’s milk factory. Harley’s milk factory is a leading producer of milk in India. Harley’s corner marketing strategy aims to create awareness about the brand and its products among the general public through the ‘h’ corner. It provides an ‘h’ – home and the ‘corner’ – shop. Harleys corner strategy helps in creating brand awareness among the general public by the following methods: 1. Home delivery – The milk can be delivered to the home of the customers
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How does the company position itself in the pet food market, based on customer preferences, target audience, market segmentation, competition, and marketing strategies? I presented my analysis and opinion in the following manner: Section: The company’s positioning strategy is based on the fact that the majority of pet owners are concerned about their pets’ health and wellness. However, this segment is also faced with high pet food costs, which puts a strain on the household finances of many pet owners. Hence, I recommend that the company prioritize providing