Groom Energy Solutions Selling Efficiency Michael W Toffel Kira Fabrizio Stephanie van Sice 2013
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Groom Energy Solutions, which specializes in installing and servicing renewable energy systems for businesses and residents in Oregon, New Mexico, and Hawaii, saw an increase in sales in 2013 thanks to their marketing efforts. Groom sold a combined 574 units, up 23% from 2012, but sales dropped to 211 in 2014, a decline of 50%. The reason for the decline was due to an increased emphasis on renewable energy. The majority
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Firstly, Michael W Toffel, Groom’s Vice President of Sales, stated, “The key is to bring on customers who are ready and have the knowledge. The second thing we’ve done is to provide sales training for our sales representatives. They’ve gone through an eight-week course at our headquarters.” The training included a weekend on how to sell by going through a case study on how they lost sales in previous years. It includes going through the market research. A key thing they found was customers were willing to change their ways if the cost was
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Closing paragraph: I sold Efficiency through salesmanship and communication. Selling energy efficiency through a warm, human-to-human approach is my specialty. My goal in 2014: Invest $5,000,000 to double my team, and double my revenues. 12 months of growth are $500,000 for $5,000,000 invested. We’re committed to customer satisfaction and retention. We’ll start with our current customers, as we
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Groom Energy Solutions (GRS) is a leader in the energy efficiency industry. Founded by CEO Michael W Toffel, the company provides energy audits, consulting, and sales and installation services to commercial and residential customers across the country. click now During my first few years in business, GRS was doing over $10 million in revenue annually. During that same time period, I was struggling to keep up with our sales goals. Despite the success of our sales process and targeted marketing, we were struggling to hit our quotas.
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Title: Groom Energy Solutions Selling Efficiency Michael W Toffel Kira Fabrizio Stephanie van Sice 2013 Sub-Title: Top-Notch Energy Solutions Background: Groom Energy Solutions is a rapidly growing clean energy company, which is committed to saving the planet and providing sustainable solutions to the world’s energy problems. The company provides a range of energy solutions for businesses, from solar photovoltaic panels to smart energy management systems. Case Study: Groom Energy Solutions S
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The Sustainable Development Goals are a collection of global objectives to create a more sustainable future. This research paper provides an analysis of the impacts of sustainable energy initiatives in groom energy solutions and their outcomes on the company. Groom Energy Solutions, an independent provider of renewable energy solutions, has been making strides to integrate sustainable initiatives into its business model. In 2013, Groom engaged the services of Michael Toffel, a prominent sustainability expert from Harvard, to help the company enhance