Green Rabbit From B2C to B2B A Vegan Caterers Dilemma Rishi Pittala DVR Seshadri
Problem Statement of the Case Study
Green Rabbit, the successful catering company that had made its name with its delicious vegetarian menus, faced the challenge of expanding beyond its B2C market. With the increasing demand for vegan, gluten-free, and health-conscious catering, and the advent of vegan food in general, it was the perfect time for the company to move its catering services to the B2B market. The company had been catering to a wide range of clients — corporates, co-living spaces, health centers, fit
PESTEL Analysis
Green Rabbit from B2C to B2B, that’s the journey of my vegan catering business. It all started a few months back, when my dear friend, the vegan chef, had recommended that we have a vegan “wet” at her place. I did not even know about the term at that time. At that time, there was a wedding at a large farmhouse, surrounded by hills. The venue was quite unique, in its own way. But, the bride was a strict vegetarian, so I decided
Evaluation of Alternatives
“Green Rabbit,” a catering business founded by Rishi Pittala, DVR Seshadri, and Rani Gururajan, has been around for over ten years now. They started out as a company that caters to a local community of vegan customers. Now, a decade later, they have become a leading catering service in the Greater Vancouver region. In this paper, I evaluate alternatives to their current model, Green Rabbit, and present some proposed options. Green Rabbit is one of many catering services
Marketing Plan
Rishi, a self-taught marketing guru and vegetarian, is in trouble. Veganism, a new and trendy cuisine with its vegan-friendly dishes, is gaining popularity. While green food and drinks are good, there are still many who believe that meat and animal products are an integral part of life. With its growing population, a new market is emerging. The current food trends involve reducing meat consumption in large numbers due to the environmental and health hazards it causes. Veganism is taking
SWOT Analysis
My friend, Rishi Pittala, an ex-B2C marketer, recently changed the course of his life by taking over his family business that catered vegetarian cuisine. With his love for food, the company, Raniya Veg Foods Pvt. Ltd., became a B2B brand, and soon they were supplying food to businesses in B2B arena. The company started by cooking for the businesses as a regular service. They had to meet the needs of the businesses, and as a result, they started serving
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Green Rabbit was a popular B2C catering company in Bangalore that specialized in organizing vegan events. I was part of their customer support team that received requests from customers who wanted to change or cancel their vegan catering orders. However, their marketing team had no clue of the nuances and complications involved in catering for vegans. Our team had to manage the following scenarios: 1. Vegan Requests: A customer would come to our help-desk, requesting a vegan diet. This resulted
Alternatives
Ever wondered what it’s like to turn your passion into a profitable business? visit This is a story about my journey to starting a vegan catering business, from a small B2C to a thriving B2B operation. The journey was tough, but it was worth every challenge. It all started with a dilemma, and that is how my company, Green Rabbit, became. Green Rabbit is a catering service based in New York City that caters vegan events and restaurants in the surrounding areas