Google Inc Abridged Benjamin Edelman Thomas R Eisenmann 2010
VRIO Analysis
Section: VRIO Analysis Google Inc. Abridged Benjamin Edelman Thomas R Eisenmann 2010 has revolutionized the search industry in several ways. Firstly, it has created a dominant search market share. This is the top-of-mind issue for the search industry, as it had been 9% and decreased to 4.5% in 2011. reference This is an impressive achievement for the search market. The most significant impact of Google is on the advertising industry. It reduced advertising costs by 6
PESTEL Analysis
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BCG Matrix Analysis
In January 2005 Google Inc. Built its first mobile phone (G1). Google’s next mobile phone (G2) was on sale in September 2006. Google Inc. Spent more than US$250 million on its fourth mobile phone in 2010 (G3). Google Inc. Had the second-highest mobile phone subscribers (by the end of 2010, the second-highest mobile phone subscribers) of all telecom operators in the US, with 37.6% of
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