Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015

Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015

PESTEL Analysis

“Flipkarts’ strategy of the app-only model has been quite innovative in this age of digital transformation where every other platform is looking to monetize their app-only business with features, games or gambling.” I explained my view in my article ‘Flipkarts’ App-Only Strategy: A Game Changer’ for Business Standard in 2015. As Flipkarts’ app-only strategy is the game-changer now, I was quite sure I could make some relevant comparisons about it. Com

Evaluation of Alternatives

This is an unbelievable innovation by a business giant like Flipkart to dominate a massive market by introducing a unique and specialized app. A user can download a wide variety of goods such as mobile phones, computers, electronic gadgets, and even jewelries, without having to leave the comfort of his/her home. No physical stores, shipping charges, return policies, or exchanging faulty goods. All transactions are done through the app, and the products are sent and shipped directly to the users’ doorsteps.

Alternatives

Flipkart, one of India’s largest e-commerce companies, has introduced an innovative solution for its subscribers to keep track of their account’s transactions and shipments. The company has launched an app, called ‘PayMe’, that enables subscribers to keep a check on their account’s transaction activity, the number of products they have ordered, and the shipment history of their orders. What makes this solution unique is that subscribers can also pay for their products through the app itself. great post to read When they enter an amount to pay for

Case Study Analysis

“Flipkarts apponly strategy is a game changer for us, the company that brought out an interesting and simple user-friendly mobile application for mobile phones. Apponly is an innovative approach by Flipkarts that has brought back the days of Flipkart mobile apps when we used to visit the Flipkart website, download an app on our smart phones and use it to shop from our phones or tablets. It has taken the ‘app of the future’ idea to a whole new level. I, personally, have downloaded Flip

Marketing Plan

As I sit in my office, flipping through the morning papers, I see advertisements for Flipkart, one of the best e-commerce sites in the world. The headline announces a discount on mobiles, tablets, laptops, and other electronics. The call to action reads “Shop Now” along with images of some attractive electronics. And then, I read the fine print, which tells me that the discounted price has been taken as per the previous day’s prices. The advertisement

BCG Matrix Analysis

I remember when Flipkarts launched its “Apponly” strategy in 2014, I was skeptical. Apponly, as in “Only Apps, no website,” was not a popular strategy in the e-commerce space. Apponly meant that customers had to download an application on their phones to make a purchase on the Flipkarts website. Flipkarts was a massive player in the Indian e-commerce space, having a market share of over 50% in terms of revenue. This strategy meant that the brand lost out on a